TourWrist Recruits 30-Year Entertainment Marketing Executive Dan Smigrod to Join Company as SVP/Chief Marketing Officer

Responsibilities include: third-party media, entertainment and technology alliances and traditional and social media to help exponentially grow TourWrist revenue, members and usage

March 14, 2012 • San Francisco, CA – TourWrist, the best-in-class mobile and online virtual tour platform empowering consumers to shoot, publish, search for, view, share and market their 360-degree panos, announced today that 30+ year entertainment marketing executive Dan Smigrod has joined TourWrist as Senior Vice President and Chief Marketing Officer.

Dan Smigrod

Prior to joining TourWrist, Smigrod was CEO and Chief Creative Officer of GREAT!, an Atlanta-based marketing agency he founded with a client roster spanning 25+ years, including: 20th Television, ABC Family, A&E Networks, AMC, Blue Man Group, CNN, Disney Theatrical Productions, E! Networks, Hallmark Channel, KingWorld, Mattel, MTV Networks, NBC, The Oxygen Network, Ryan Seacrest Productions, Showtime, Smoke-N-Thunder Jet Shows, SoapNet, TourWrist and Turner Entertainment Networks.

“Having worked closing with Dan for more than a year on TourWrist, it’s obvious that TourWrist will continue to thrive powered by his great ideas, strategic thinking, marketing leadership and un-bounding passion for TourWrist,” said TourWrist CEO & Founder Charles Armstrong. “Despite the change in moniker, Dan will most certainly continue to be … GREAT!”

“Panoramic photography goes mainstream in 2012 as a result of 360 pano initiatives by Apple, Google, Microsoft and TourWrist,” said Smigrod. “I am thrilled to working with Charles and the rest of the TourWrist team to help implement his vision for TourWrist – to be the new ‘go to’ critical mass repository for geo-searching, viewing and sharing 360º panoramic images – just as YouTube is for video.”

About TourWrist

TourWrist is the leading, mobile and desktop–based virtual tour platform. Employing a model similar to YouTube, it is the ‘go to’ destination for sharing panos (rather than video). The company’s mission is to improve how consumers make educated, location-based decisions.

Consumers can easily shoot and upload their own 360-degree panoramic images, or browse and share any of the 40,000+ geo-tagged panos already available via the free TourWrist iOS app (iPhone, iPad, iPod Touch), the Android–optimized web app, and on the TourWrist website.

TourWrist launched commercially in early 2011. The company owns and operates the world’s largest panoramic photography forum, Panoguide, with 6,500 professional virtual tour photographers globally, and is a sponsor of the International VR Photography Association (IVRPA).

TourWrist, Inc. (private) is headquartered in San Francisco. For more information about TourWrist, please visit:

TourWrist is an independent service and has not been authorized, sponsored, or otherwise approved by Apple Inc. All trademarks, including TourWrist®, are registered trademarks of their respective companies.

[Media Release]

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Video: TourWrist CEO & Founder Charles Armstrong at The Connected Traveler Technology Showcase exhibit at The New York Times Travel Show.

1 comment - What do you think?  Posted by Dan Smigrod - March 14, 2012 at 7:45 am

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Panoramic Photography Goes Mainstream in 2012; powered by Apple, Google, Microsoft and TourWrist

[Editor's Note: Here is the TourWrist news we announced Thursday (1/26/12) at the Macworld Conference & Expo Mobile Apps Showcase for our GREAT! client.]

360º Pano Photography Shooting Feature Added to Award-Winning, free TourWrist iPhone App

January 27, 2012 • San Francisco, CA – Starting today, millions of iPhone users can easily shoot and share an unlimited number of 360-degree panoramic (pano) images for free using the TourWrist iOS app.

TourWrist App Icon

TourWrist unveiled the addition of a 360-degree capture feature within its market leading app at the MacWorld Conference & Expo® in San Francisco today. This new feature enables an easy, end-to-end shoot and share experience for iPhone users.

TourWrist is the best-in-class mobile and online virtual tour platform empowering consumers to shoot, publish, search for, view, share and market their 360-degree panos.

TourWrist also announced at MacWorld that it would soon release an upload feature in its award-winning iOS app that will give iPhone enthusiasts a choice of using 20+ panoramic photography apps with the ability to publish an unlimited number of their panos – free – via the TourWrist app.

TourWrist App

“Until recently, creating virtual tours required thousands of dollars in camera gear and software, plus hosting – not to mention an expertise in using it all,” said TourWrist CEO & Founder Charles Armstrong. “Now, millions of iPhone users worldwide can easily shoot and share immersive 360-degree panos – for free with the TourWrist app.”

“Plus, many developers worldwide are already integrating the free Publish to TourWrist API into their 360-degree photography apps, image stitching software and camera gear,” said Armstrong. “At least three products will feature an easy Publish to TourWrist button by March 1st.”

“By empowering consumers to shoot and share places and memorable moments from their choice of apps, programs, and cameras, TourWrist will continue to be the new ‘go to’ critical mass repository for geo-searching, viewing and sharing panos – just as YouTube is for video,” said Armstrong. “Developers and manufacturers can now focus on their core competencies, including image capture, stitching, and processing and leverage the TourWrist pano viewing and sharing experience.”

Pano photographers can also publish their panos to TourWrist using the TourWrist.com content management system (CMS).

“Panoramic photography is going mainstream this year as a result of pano initiatives by Apple, Google, Microsoft and TourWrist,” said Armstrong. “By releasing a native panoramic photography feature in iOS 5, Apple, for example, will broaden consumer adoption, just as it did when it re-invented smartphones in 2007.”

Developers and manufacturers, who would like to integrate the free Publish to TourWrist API, should email: API@TourWrist.com

About TourWrist

TourWrist is the leading, mobile and desktop–based virtual tour platform. Just as YouTube is for video, it is the ‘go to’ destination for sharing panos. The company’s mission is to improve how consumers make educated, location-based decisions.

Consumers can easily shoot and upload their own 360-degree panoramic images, or browse and share any of the 30,000+ geo-tagged panos already available via the free TourWrist iOS app (iPhone, iPad, iPod Touch), the Android–optimized web app, and on the TourWrist website. TourWrist launched commercially in early 2011. TourWrist owns and operates the world’s largest panoramic photography forum, Panoguide, with 6,500 professional virtual tour photographers globally, and is a sponsor of the International VR Photography Association (IVRPA). The TourWrist company (private) is headquartered in San Francisco. For more information about TourWrist, please visit:

TourWrist is an independent service and has not been authorized, sponsored, or otherwise approved by Apple Inc. All trademarks, including TourWrist®, are registered trademarks of their respective companies.

Additional Resources

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360-degree pano shot with the free, updated TourWrist iPhone app; and displayed using free TourWrist embed code • Image by TourWrist CEO/Founder Charles Armstrong • Location: San Francisco, CA

Video: How to Shoot and Share 360-degree panos using the free TourWrist iOS App

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Be the first to comment - What do you think?  Posted by Dan Smigrod - January 28, 2012 at 12:08 pm

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