GREAT! Idea: Six Flags 50th Anniversary in 2011 Meets AARP: New Sponsor Category (50+ Adults)
September 21, 2010 – Atlanta, GA USA – This is the 3rd in a series of 10 theoretical examples of GREAT! ideation to help Six Flags Theme Parks* increase Sponsorship revenue from a new category (and celebrate the 50th birthday of Six Flags in 2011).
GREAT! Concept:
To celebrate Six Flags 50th birthday – in 2011 – if you are 50 or older in 2011 – your fun is free at any Six Flags all year long with a paid child admission. Simply show your AARP membership card. Kick off with AARP Grandparents Week at all Six Flags Theme Parks.
Benefits To Six Flags:
- New Sponsor category (50+) and new Sponsor To Six Flags
- AARP (Anyone 50 or older can join AARP for $16/year)
- Opportunity to create a pro-social event specifically for Grandparents and their grandchildren [e.g. SCANvenger hunt at Six Flags using Quick Response (QR) Codes]
- Ancillary revenue opportunities: Food & Beverage, Merchandise, Flash Pass, Parking, Additional charge attractions
Additional Benefits To Six Flags: 3rd Party Sponsor Opportunity
(e.g. The Hartford insurance for people 50 and older: an AARP Sponsor)
- increase the Six Flags market share 50+ adults (who spend $$$ on grandchildren)
- increase paid children tickets by grandparents (extra visits to Six Flags than just with parents)
- efficiently target 50+ market within the AARP communication tools
Benefits to AARP:
- Added value (save $45 per visit to Six Flags) for AARP membership in 2011 (renew for future years too)
- Help increase membership: particularly among those that just turned 50-year-old/AARP eligible
- Promotes: fun, activity with grandchild, exercise and people engagement
- Benefit for 50+ Latinos: particularly in Six Flags markets: Mexico City, San Antonio, Dallas and Los Angeles
- Multi-Generational
- Tie-in to pro-social events: Walk With Grandchildren in the Walk In The Park to benefit Cure Kids Cancer
Ideally, Sponsorship Marketing Takes Place Within AARP Communications Tools:
- Magazine
- Bulletin
- eNewsletters
- Website (including blog, community)
- TV
- Radio
- Social Media such as Facebook and Twitter
- Other membership communication tools (such as join now and receive this new benefit in 2011)
10 GREAT! Six Flags Theoretical Examples:
- GREAT! Idea: Six Flags 50th Anniversary in 2011 – 500,000 Funatics High-Five for the Next 50 Years of Six Flags Fun Weekend [While in a Ride Queue Line] Sponsored by Purell with Aloe Instant Hand Sanitizer
- GREAT! Idea: Bid on eBay to Buy-Out the Six Flags Park of Your Choice (One Night Available at Each of 15 Six Flags Parks) • 20,000 Guests Per Park
- GREAT! Idea: If You Are 50 or Older in 2011; Your Fun is Free – All Year Long – with a Paid Child Admission – When You Show Your AARP Card
- GREAT! Idea: Get Charged Up for a Six Flags Day of Fun – Cell Phone Charging Stations (Power Outlets) Where Guests Sit Down for a Meal (Sponsored by AT&T Wireless)
- GREAT! Idea: 500,000 Funatics High-Five for the Next 50 Years of Six Flags Fun Weekend [While in a Ride Queue Line] Sponsored by Purell with Aloe Instant Hand Sanitizer
- GREAT! Idea: Grow With Six Flags Over Georgia/Six Flags White Water Atlanta: Free Height Chart For 42 Height Restricted Rides
- GREAT! Idea: Six Flats 50th Anniversary: Six Flags Discover Fun 50-Year Season Pass
- GREAT! Idea: Six Flags 50th Anniversary: See You on the FLIP SlideHD 2011 Summer Tour
- GREAT! Idea: Six Flags 50th Anniversary in 2011 Meets AARP: News Sponsor Category (50+ Adults)
- GREAT! Idea: Six Flags 50th Birthday ‘New Baby’ Promotion to Generate New Sponsorship Revenue
- Bonus: GREAT! Idea: Nike ‘Just Do It’ Experiential Sports Themed Trash Cans at Six Flags Over Georgia
GREAT! Entertainment Marketing ideation services are available on a monthly retainer. To discuss your challenges and opportunities, please contact GREAT! CEO & Chief Creative Officer Dan Smigrod.
Short URL For This Short
- http://j.mp/GREAT_Six_Flags_3
*Disclosure: Neither Six Flags – or companies mentioned – are GREAT! clients (though Six Flags did provide me with free, front-of-the-line passes, meal vouchers, parking and swag for six of us to experience Six Flags Over Georgia together.) This is a GREAT! theoretical idea.
