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Archive for September, 2010

Top 150 ‘Must Read’ Quick Response (QR) Code Stories of 2010 [aka Two Dimensional (2D) Scan Codes; EZcodes; Tag; Mobile Tags for SmartPhone]

September 13, 2010 • Atlanta, GA USA – If you are researching two dimensional (2D) scan codes such as Quick Response codes, EZcodes, Microsoft Tag codes, FOX Codes – to help your company leverage smartphones and integrate the codes into your product packaging, promotion, publicity, social media and advertising – here are the Top 150 “Must Read” Quick Response (QR) code* stories of 2010.

Reading these Top 150 stories will help you and your team think of great ideas to leverage scan codes; learn best practices and help you avoid making the same embarrassing and costly mistakes of companies that have already started engaging and activating their audience by leveraging 2D scan codes and the mobile internet on smartphones in the US: an estimated 160 million smartphones by 2013, according to the Yankee Group.

Mashable

TechCrunch

Mainstream Media

Business Media

Business

Trade Press

Blog: 2D Barcode Strategy (Roger Marquis)

Blog: 2d Code (Roger Smolski)

Blog: That’s GREAT! (Dan Smigrod)

Blog: Mobile’s Next Big Thing

Blog: The Digital Nirvana (Heidi Tolliver-Nigro)

Blog: InventorSpot (Ron Callari)

Blog: QR Anywhere (Nick Ford)

Blog: QR Code Project Blog (Nick Palo)

Blog: QRe8 (Erik Goldhar)

Blog: QRmedia (Stephanie Moss)

Blog: SobelMedia (Bill Sobel)

Blog: Social Wayne (Wayne Sutton)

Blog: PercentMobile

Blog: The 60 Second Marketer (Jamie Turner)

TV and Video

Tourism

Real Estate

Retail

Newspapers/Magazine/Yellow Pages Usage

Europe

Japan

Research Reports

Slide Share

Augmented Reality

Bonus “Must Read” Articles/Examples (101 —>138)

Scanbuy (Scanlife EZcodes)

Mircosoft Tag

Jagtag

Non Profit

Government

Interesting Scan Code Examples

Notes:

  • If you feel I have left out a 2010 “Must Read” story, please Comment (below) or email Dan Smigrod.

PostScript

For the next 150 “Must Read” Scan Code Stories of 2010, please see my:

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Bonus

Here are daily online newspapers about scan codes:

  1. The @uSCANme #QRcode Daily published by @uSCANme (@smigrod)
  2. The QR Media Daily published by @QRmedia
  3. The Qr-Codes Daily published by @QRmedia
  4. The #QR Daily using the Twitter hastag: #qr
  5. The qr code Daily published by @waynesutton
  6. The #qrcode Daily using the Twitter hastag: #qrcode
  7. The #qrcodes Daily using the Twitter hastag: #qrcodes
  8. The qr Daily published by @tppowers

For more daily online newspapers about scan codes, please click here.

Two Dimensional (2D) Scan Code White Papers and Studies

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Subscribe to the Free Daily Online Scan Code Newspaper From GREAT!

That’s GREAT! Quick Response (QR) Scan Code Resources

1.     That’s GREAT! – QR Code 101:  101 Ideas for Using QR Codes
2.     That’s GREAT! – QR Code 101:  101 ‘Pointers’ for Using QR Codes
3.     That’s GREAT! – QR Code 101:  101 Major U.S. Brands Using QR Codes
4.     That’s GREAT! – QR Code 101:  50 Major Media Companies Using QR Codes
5.     That’s GREAT! – QR Code 101:  Top 10 Mistakes to Avoid When Using QR Codes
6.     That’s GREAT! – QR Code 101:  Top 10 Best QR Codes Uses in the U.S
7.     That’s GREAT! – QR Code 101:  (Video) ‘10 Reasons Free QR Codes Will Bite Me In The Tush’
8.     That’s GREAT! – QR Code 101:  (Video) What’s the Return on Investment (ROI) on QR Codes?
9.     That’s GREAT! – QR Code 101:  (Video) – 2011 is the Year of the Quick Response Code
10.   That’s GREAT! – QR Code 101:  Multiple Choice:  (2010) (2011) (2012) is the Year of the QR Code
11.   That’s GREAT! – QR Code 101:  Top 300 Must Read QR Code Articles
12.   That’s GREAT! – QR Code 101:  Top 150 Must Read QR Code Articles
13.   That’s GREAT! – QR Code 101:  How Newspapers Can Use QR Codes to Delay the Demise of Print
14.   That’s GREAT! – QR Code 101:  QR Code Book : ‘I Live in the Future & Here’s How It Works
15.   That’s GREAT! – QR Code 101:  Top 10 Reasons EZcodes Are Better Than QR Codes
16.   That’s GREAT! – QR Code 101:  Guest Post: The 10 Commandments for Marketers
17.   That’s GREAT! – QR Code 101:  Guest Post: How to Use QR Codes to Promote Your Business
18.   That’s GREAT! – QR Code 101:  Guest Post: An Introduction to QR Codes
19.   That’s GREAT! – QR Code 101:  Product Camp Atlanta: 25 QR Code Ideas in 10 Minutes
20.   That’s GREAT! – QR Code 101:  Follow Dan Smigrod’s QR Twitter Account: uSCANme
21.   That’s GREAT! – QR Code 101:  Free Daily Online QR Code Newspaper (The uSCANme Daily)
22.   That’s GREAT! – QR Code 101:  All ‘That’s GREAT!’ QR Code Lists, Videos, Articles and Resources

Bonus: GREAT! ScanLife Promo Code (“Invitation Code”) = great (for small, medium, large businessesand agency/resellers so you can play with a robust, paid scan code platform (For example: generate free QR codes to practice with and generate usage reports for these codes). When you are ready to use the scan codes commercially, please request a quote from ScanLife or email GREAT! CEO Dan Smigrod.

Disclosures

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Short URL For This Story

http://j.mp/QRTop150

*Though Quick Response (QR) brand scan codes are a registered trademark of Toyota subsidiary Denso-Wave, Quick Response Code (QR) are commly – and incorrectly – used generically to refer to all two dimensional (2D) codes: including ScanLife EZcode brand codes; Microsoft Tag codes; datamatrix codes; and still other scan codes that are scaned or photographed on a smartphone such as an iPhone 4. Saying “Quick Response code or QR code is like saying that you TIVOed the TV show when you actually used the Comcast brand digital video recorder to record the TV show.

26 comments - What do you think?  Posted by Dan Smigrod - September 13, 2010 at 8:57 am

Categories: Entertainment Marketing, QR and EZcodes   Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

GREAT! Idea: Six Flags 50th Birthday ‘New Baby’ Promotion to Generate New Sponsorship Revenue

September 2, 2010 – Atlanta, GA USA – This is the 2nd in a series of 10 theoretical examples of GREAT! ideation to help Six Flags Theme Parks* increase Sponsorship revenue from a new category (and celebrate the 50th birthday of Six Flags in 2011).

GREAT! Concept:

To celebrate Six Flags Theme Parks 50th birthday – in 2011 – all babies born in 2011 will receive a special free admission Season Pass to Six Flags – good through 2020 – when accompanied by two paid adults. You must register with The Baby Registry at BabiesRUs.com now through 2/28/12 to receive the special pass.  [Since under 2-years-of-age are already free: this is an extra eight years of (qualified) free admission.]

Expecting in 2010? Register now and so you can create a baby gift wish list for family and friends. Then, just update The Baby Registry at BabiesRUs.com profile when your baby is born. It’s free to register.

Logistics:

Six Flags and The Baby Registry at ToysRUs.com will mail you a special Six Flags 50th Anniversary / BabiesRUs.com special season pass for your child to be admitted free through 2020 at your “home” Six Flags Park when accompanied by two paid adults. You will also be asked to show a copy of your child’s birth certificate. You will also receive a free stroller rental each visit, as needed. (Free stroller subject to availability.)

Plus, you get The Baby Registry at BabiesRUs.com benefits including:

  • Gift Wish List – of all things you would like to receive for birthdays, holidays and other special occasions.
  • Share Your Registry – you can send your wish list to family and friends so that they can give you exactly what you want!
  • Add a gift Wish List for all your kids
  • You can step up your Gift Wish registry to be viewable online and at the store – plus, as items are purchased, they are removed from the list.

Eligibility:

Baby must have been born in one of the 50 U.S. States or Washington, DC in 2011. When registering, specify your “home” Six Flags Park.

Examples of Potential (New) Sponsors:

  • Diapers: Pampers, Huggies, Luvs
  • Baby Formula: Enfamil, Similac, Earth’s Best
  • Other (Major): Gerber, Johnson & Johnson, Babies ‘R Us, baby.com
  • Other: Munchkin Arm & Hammer Diaper Refill Bags
  • Categories: Baby Gear, Baby Feeding Products, Baby Clothing, Baby Gifts

Note: This Sponsorship could continue beyond 2011 since it is win-win for BabiesRUs.com and Six Flags.

10 GREAT! Six Flags Theoretical Examples:

  1. GREAT! Idea: Six Flags 50th Anniversary in 2011 – 500,000 Funatics High-Five for the Next 50 Years of Six Flags Fun Weekend [While in a Ride Queue Line] Sponsored by Purell with Aloe Instant Hand Sanitizer
  2. GREAT! Idea: Bid on eBay to Buy-Out the Six Flags Park of Your Choice (One Night Available at Each of 15 Six Flags Parks) • 20,000 Guests Per Park
  3. GREAT! Idea: If You Are 50 or Older in 2011; Your Fun is Free – All Year Long – with a Paid Child Admission – When You Show Your AARP Card
  4. GREAT! Idea: Get Charged Up for a Six Flags Day of Fun – Cell Phone Charging Stations (Power Outlets) Where Guests Sit Down for a Meal (Sponsored by AT&T Wireless)
  5. GREAT! Idea: 500,000 Funatics High-Five for the Next 50 Years of Six Flags Fun Weekend [While in a Ride Queue Line] Sponsored by Purell with Aloe Instant Hand Sanitizer
  6. GREAT! Idea: Grow With Six Flags Over Georgia/Six Flags White Water Atlanta: Free Height Chart For 42 Height Restricted Rides
  7. GREAT! Idea: Six Flats 50th Anniversary: Six Flags Discover Fun 50-Year Season Pass
  8. GREAT! Idea: Six Flags 50th Anniversary: See You on the FLIP SlideHD 2011 Summer Tour
  9. GREAT! Idea: Six Flags 50th Anniversary in 2011 Meets AARP: News Sponsor Category (50+ Adults)
  10. GREAT! Idea: Six Flags 50th Birthday ‘New Baby’ Promotion to Generate New Sponsorship Revenue
  11. Bonus: GREAT! Idea: Nike ‘Just Do It’ Experiential Sports Themed Trash Cans at Six Flags Over Georgia

GREAT! Entertainment Marketing ideation services are available on a monthly retainer. To discuss your challenges and opportunities, please contact GREAT! CEO & Chief Creative Officer Dan Smigrod.

Short URL For This Story

  • http://j.mp/GREAT_Six_Flags_2

*Disclosure: Neither Six Flags – or companies mentioned – are GREAT! clients (though Six Flags did provide me with free, front-of-the-line passes, meal vouchers, parking and swag for six of us to experience Six Flags Over Georgia together.) This is a GREAT! theoretical idea.

11 comments - What do you think?  Posted by Dan Smigrod - September 2, 2010 at 10:01 am

Categories: Entertainment Marketing, Ideation   Tags: , , , , , , , , ,

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