GREAT! Idea: See You on the FLIP SlideHD 2011 Six Flags Fun 50th Anniversary Summer Tour
November 8, 2010 – Atlanta, GA USA – This is the 4th in a series of 10 theoretical examples of GREAT! ideation to help Six Flags Theme Parks* increase Sponsorship revenue from a new category and celebrate the 50th birthday of Six Flags in 2011.
GREAT! Concept:
Twenty (20) Six Flags Fun Fanatic college interns visit 20 Six Flag Parks in 50 days to celebrate 50 years of Six Flags fun. [Summer 2011] Job requirements: Have a fun summer at Six Flags and share your experience using the FLIP SlideHD video camera via social media and traditional media.
Objectives:
Leverage 50th anniversary in Park markets and nationally during the 2011 summer season via 10 phase strategy to generate:
- Social Media Content & Engagement (YouTube, Facebook, Flickr, blog, Twitter, Foursquared)
- Media Coverage (TV, print, radio and online)
- Word of Mouth buzz
- Six Flags team spirit
- Increase Revenue: single ticket sales; season passes; Food and Beverage revenue; merchandise revenue; parking revenue
- Sell Exclusive Sponsorship (or three Sponsors); new Sponsor opportunity
Phase 1
- Announce Summer Intern Job Search – for 20 Six Flags Fun Fanatic college interns for Summer 2011 [Announce the search so that candidates can shoot video – now!]
Phase 2
- Application period – (entrants must post YouTube video; must post to Facebook, Tweet and post a blog that includes video and photos from one or more Six Flags). Must be 21 or older, enrolled in college and a U.S. Citizen. (Will need to get a U.S. Passport)
Phase 3
- Each park narrows candidates down to their favorite 10 candidates – [Criteria will be identified such as: fun, well-spoken (for media interviews), social media savvy, love Six Flags (uber fan); view opportunity as the ultimate dream opportunity. Probably marketing, journalism, English, theater or social/digital media major students).
Phase 4
- Online Voting – most friends on their Facebook Fan Page, friends on YouTube, Twitter Followers (all combined) – to narrow 10 per market down to 3 per market. The 10 candidates – per market – will be leveraging social media to turn out the vote.
Phase 5
- Six Flags (National) selects final interns for each market.
Phase 6
- Announce the selection – of the 20 summer interns
Phase 7
- Fly all 20 summer interns to two weeks of Social Media/Media boot camp [also bring in one alternate per market in case someone has to drop from the Tour]
Phase 8
- 20 Park Tour begins (three Artist tour buses: wrapped with Six Flags 50th Anniversary See You on the FLIP SlideHD 20/20 Summer Tour Sponsors by [Sponsor]. Embed national media. Embed Six Flags TV production crew (to service b-roll to media and in-park TV/radio. Surprises on tour include: family and friend join in the fun; celebrity visits. Allow time for posting video, writing, photo posting, Tweets, update Facebook page. Allow days off. All media interviews in park to leverage production values. [Embed Tour Director and Manager and 10 publicists/logistics. Park VIP Tour guide per four interns plus two publicists/logistics people per group of four.]
Phase 9
- Last market visited.
Phase 10
- Optional Extra: Dubailand
College Interns Receive:
- 24/7 pay at minimum wage with overtime/holidays; $5,000 allowance to buy a laptop. Interns also receive: (Cisco) Six Flags 50th anniversary custom-skinned commemorative FLIP SlideHD video camera; a; smart phone [Apple iPhone] with wireless service for the phone, digital camera [Kodak] and laptop [Apple]; hotel; transportation; meals; per diem for misc. expenses; and $2,000 tour clothing allowance.
10 GREAT! Six Flags Theoretical Examples:
- GREAT! Idea: Six Flags 50th Anniversary in 2011 – 500,000 Funatics High-Five for the Next 50 Years of Six Flags Fun Weekend [While in a Ride Queue Line] Sponsored by Purell with Aloe Instant Hand Sanitizer
- GREAT! Idea: Bid on eBay to Buy-Out the Six Flags Park of Your Choice (One Night Available at Each of 15 Six Flags Parks) • 20,000 Guests Per Park
- GREAT! Idea: If You Are 50 or Older in 2011; Your Fun is Free – All Year Long – with a Paid Child Admission – When You Show Your AARP Card
- GREAT! Idea: Get Charged Up for a Six Flags Day of Fun – Cell Phone Charging Stations (Power Outlets) Where Guests Sit Down for a Meal (Sponsored by AT&T Wireless)
- GREAT! Idea: 500,000 Funatics High-Five for the Next 50 Years of Six Flags Fun Weekend [While in a Ride Queue Line] Sponsored by Purell with Aloe Instant Hand Sanitizer
- GREAT! Idea: Grow With Six Flags Over Georgia/Six Flags White Water Atlanta: Free Height Chart For 42 Height Restricted Rides
- GREAT! Idea: Six Flats 50th Anniversary: Six Flags Discover Fun 50-Year Season Pass
- GREAT! Idea: Six Flags 50th Anniversary: See You on the FLIP SlideHD 2011 Summer Tour
- GREAT! Idea: Six Flags 50th Anniversary in 2011 Meets AARP: News Sponsor Category (50+ Adults)
- GREAT! Idea: Six Flags 50th Birthday ‘New Baby’ Promotion to Generate New Sponsorship Revenue
- Bonus: GREAT! Idea: Nike ‘Just Do It’ Experiential Sports Themed Trash Cans at Six Flags Over Georgia
GREAT! Entertainment Marketing ideation services are available on a monthly retainer. To discuss your challenges and opportunities, please contact GREAT! CEO & Chief Creative Officer Dan Smigrod.
Short URL For This Story
- http://j.mp/GREAT_Six_Flags_4
*Disclosure: Neither Six Flags – or companies mentioned – are GREAT! clients (though Six Flags did provide me with free, front-of-the-line passes, meal vouchers, parking and swag for six of us to experience Six Flags Over Georgia together.) This is a GREAT! theoretical idea.
