GREAT! QR Code List: 101 Major U.S. National Brands Using Two Dimensional (2D) Scan Codes in 2010: [Including Quick Response (QR); ScanLife EZcodes; and Microsoft Tag Scan Codes]
November 30, 2010 – Atlanta, GA USA – More than 101 major national brands are using two dimensional (2D) scan codes in 2010 [such as either: Quick Response (QR)* codes; ScanLife EZcodes; or Microsoft Tags], according to a list compiled by GREAT! CEO and Chief Creative Officer Dan Smigrod.
Here is the list of 101 Major U.S. National Brands Using Two Dimensional (2D) Scan Codes in 2010 compiled by GREAT!
- AT&T
- Absolute Vodka
- Aloft Hotels
- Amazon (Entertainment Weekly ad)
- American Airlines
- American Cancer Society
- American Eagle
- Amway
- Arizona Diamondbacks
- Army Strong
- Audible (Entertainment Weekly ad)
- Axe (Unilever)
- Bacardi
- Barnes & Noble
- Bebe
- Bergdorf Goodman
- Best Buy
- Bissell
- BlueFly
- Bosch (spotted in full-page ad in The Wall Street Journal 12/6/10)
- Buick
- Calvin Klein
- Campbell’s
- Canon
- Century 21
- Chevrolet
- Clinique
- The Coca-Cola Company
- Crayola
- D’Agostino Supermarkets
- Diddy
- Delta
- The Detroit Redwings
- Dick’s Sporting Goods
- Diddy
- Disney (The Lion King)
- Dominos
- Dr. Pepper
- eBay
- Electronic Arts
- ERA Real Estate
- Express (Direct Mail piece)
- Fanta
- Ford
- Fruit of the Loom (Entertainment Weekly ad)
- The GAP
- Garnier
- General Mills
- GMC
- Gold’s Gym
- Goodyear
- Google Favorite Places
- Heineken
- HSBC Bank USA
- Intel
- Jaguar (The Wall Street Journal ad spotted (12/6/10)
- Jones Apparel Group
- JC Penny
- The JFK Presidential Library and Museum
- Kelley Blue Book
- Kellogg’s Special K
- Kraft Foods
- Lacoste
- Lane Furniture
- Loreal
- Macy’s
- Mazda
- Michael C. Fina
- Microsoft
- Morgan’s Hotel Group
- Mountain Dew
- MSG Entertainment
- NCL
- NBA All Star – 2010
- Neiman Marcus
- Nestle (Dolce Gusto) (Entertainment Weekly ad)
- Nike
- Nine West
- New York City
- New York Islanders
- Norma Kamali
- OnStar
- Orlando (Bus)
- Panasonic
- Pepsi (Pepsico)
- Pillsbury
- Pioneer
- Porche
- Pottery Barn
- Proctor & Gamble
- REI
- Reach Toothbrushes
- Remax
- San Diego Zoo
- Santa Barbara Zoo
- SAS
- Scrubbing Bubbles (S.C. Johnson & Son’s)
- Starbucks
- Sears
- Sierra Mist
- Simon & Schuster
- Simmons Bedding Company
- Bonus: SOAP.net (Entertainment Weekly ad)
- Bonus: Sotheby’s International Reality
- Bonus: SPIKE TV
- Bonus: Sprint
- Bonus: SuperYellowPages
- Bonus: TAGHeuer
- Bonus: Target
- Bonus: Time Warner Cable
- Bonus: Tissot
- Bonus: Tommy Bahama
- Bonus: Toshiba (Entertainment Weekly ad)
- Bonus: Toyota Motor Sales
- Bonus: Toys R Us
- Bonus: Uncle Ben’s Rice
- Bonus: Universal Pictures
- Bonus: UPS
- Bonus: U.S. Airways
- Bonus: U.S. Army
- Bonus: The U.S. Department of Transportation (DOT) – proposed use on car window decals in 2012
- Bonus: Verizon
- Bonus: Volkswagon
- Bonus: The City of Washington, D.C.
- Bonus: Warner Home Video
- Bonus: Wheaties
- Bonus: Whole Foods
Need more examples to get QR code buy-in in your company? Expense a manicure and pedicure to your company and tear-out all the scan code ads in all the magazines you find at your nail salon. The quantity and variety of scan code usage in national consumer magazines may surprise you (and your management).
While your company is already late to the party; there’s still time to generate a Return On Investment (ROI) from: major trade and consumer media coverage for the use of scan codes (buzz) and social media (word of mouth): even before the first scan of your code. And, if you’re overwhelmed with how to get started and how to get started fast and avoid costly and embarrassing mistakes (such as OnStar’s multi-page ad with multiple scan codes that could NOT be scanned because they were printed one-half the size than best practices calls for), engage a scan code consultant.
Plus, see why 2010, 2011 or 2012 (your choice) is the year of the Two Dimensional (2D) Scan Code.
If I missed a major U.S. brand using scan codes, kindly comment (below) and, if possible, include a URL link to an example. If I included a brand without a link and you have a link to a scan code example (or better example), kindly comment with the link too please so that I can update the list (above).
Special Thanks
- 2D Barcode Strategy (Roger Marquis)
- 2d Code (Roger Smolski)
- BBDO • The Digital Lab (Edwin Philogene)
- QRmedia (Stephanie Moss)
- QRe8: The List of Massive Brands Using QR Codes (Erik Goldhar)
- SocialWayne (Wayne Sutton)
Bonus
Here are daily online newspapers about scan codes:
- The @uSCANme #QRcode Daily published by @uSCANme (@smigrod)
- The QR Media Daily published by @QRmedia
- The Qr-Codes Daily published by @QRmedia
- The #QR Daily using the Twitter hastag: #qr
- The qr code Daily published by @waynesutton
- The #qrcode Daily using the Twitter hastag: #qrcode
- The #qrcodes Daily using the Twitter hastag: #qrcodes
- The qr Daily published by @tppowers
For more daily online newspapers about scan codes, please click here.
Two Dimensional (2D) Scan Code White Papers and Studies
- 2D Mobile Barcodes: A Definitive Guide (11/30/10) by NeoMedia
- QR Codes: A Point of View (11/18/10) by BBDO/Digital Lab VP, Associate Director, Business Planning and Digital Strategy Edwin Philogene
- ScanLife Mobile Barcode Trend Report (9/28/10)
- Using QR Codes to Reach the Busy, Mobile Consumer (6/14/10) by InterlinkONE CEO John P. Foley, Jr.
- PSFK ‘Future Of: Mobile Tagging’ (1/11/11)
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Subscribe to the Free Daily Online Scan Code Newspaper From GREAT!
That’s GREAT! Quick Response (QR) Scan Code Resources
1. That’s GREAT! – QR Code 101: 101 Ideas for Using QR Codes
2. That’s GREAT! – QR Code 101: 101 ‘Pointers’ for Using QR Codes
3. That’s GREAT! – QR Code 101: 101 Major U.S. Brands Using QR Codes
4. That’s GREAT! – QR Code 101: 50 Major Media Companies Using QR Codes
5. That’s GREAT! – QR Code 101: Top 10 Mistakes to Avoid When Using QR Codes
6. That’s GREAT! – QR Code 101: Top 10 Best QR Codes Uses in the U.S
7. That’s GREAT! – QR Code 101: (Video) ‘10 Reasons Free QR Codes Will Bite Me In The Tush’
8. That’s GREAT! – QR Code 101: (Video) What’s the Return on Investment (ROI) on QR Codes?
9. That’s GREAT! – QR Code 101: (Video) – 2011 is the Year of the Quick Response Code
10. That’s GREAT! – QR Code 101: Multiple Choice: (2010) (2011) (2012) is the Year of the QR Code
11. That’s GREAT! – QR Code 101: Top 300 Must Read QR Code Articles
12. That’s GREAT! – QR Code 101: Top 150 Must Read QR Code Articles
13. That’s GREAT! – QR Code 101: How Newspapers Can Use QR Codes to Delay the Demise of Print
14. That’s GREAT! – QR Code 101: QR Code Book : ‘I Live in the Future & Here’s How It Works
15. That’s GREAT! – QR Code 101: Top 10 Reasons EZcodes Are Better Than QR Codes
16. That’s GREAT! – QR Code 101: Guest Post: The 10 Commandments for Marketers
17. That’s GREAT! – QR Code 101: Guest Post: How to Use QR Codes to Promote Your Business
18. That’s GREAT! – QR Code 101: Guest Post: An Introduction to QR Codes
19. That’s GREAT! – QR Code 101: Product Camp Atlanta: 25 QR Code Ideas in 10 Minutes
20. That’s GREAT! – QR Code 101: Follow Dan Smigrod’s QR Twitter Account: uSCANme
21. That’s GREAT! – QR Code 101: Free Daily Online QR Code Newspaper (The uSCANme Daily)
22. That’s GREAT! – QR Code 101: All ‘That’s GREAT!’ QR Code Lists, Videos, Articles and Resources
Bonus: GREAT! ScanLife Promo Code (“Invitation Code”) = great (for small, medium, large businessesand agency/resellers so you can play with a robust, paid scan code platform (For example: generate free QR codes to practice with and generate usage reports for these codes). When you are ready to use the scan codes commercially, please request a quote from ScanLife or email GREAT! CEO Dan Smigrod.
Disclosures
- GREAT! is a Referring Agent for the ScanLife platform. Use the GREAT! ScanLife Promo Code (“Invitation Code”) = great (for small, medium, large businesses and agency/resellers) so you can play with a robust, paid scan code platform). For example: generate free QR codes to practice with and generate free usage reports for these codes. When you are ready to use the scan codes commercially, please request a quote from ScanLife or email GREAT! CEO & Chief Creative Officer Dan Smigrod.
- GREAT! is a Value-Added Reseller (VAR) of scan codes. GREAT! provides clients and their agencies with: a) scan code implementation (the actual scan codes); b) strategy (best use of the scan codes); c) scan code management (including reports); d) fast-to-market; and, e) without costly and embarrassing mistakes common even by large; A-list brands. Turn-key scan code services are provided for a flat monthly fee. For a quote, please email GREAT! CEO & Chief Creative Officer Dan Smigrod.
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*Though Quick Response (QR) brand scan codes are a registered trademark of Toyota subsidiary Denso-Wave, Quick Response Code (QR) are commonly – and incorrectly – used generically to refer to all two dimensional (2D) codes: including ScanLife EZcode brand codes; Microsoft Tag codes; datamatrix codes; and still other scan codes that are scanned or photographed on a smartphone such as an iPhone 4. Saying Quick Response code or QR code is like saying that you TIVOed the TV show when you actually used the Comcast brand digital video recorder to record the TV show.
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There is no doubt that QR code usage is growing! You can even incorporate your logo and pictures into the QR Code which is really cool. Check out how we are using QR Codes at PRONTO! Mobile http://www.prontomm.com. Andy Lynn
Great article, I wasn’t even aware of 2d codes.
Using QR Codes reaches a wider audienceQRCodes made easy