TOUR WRIST 360-Degree Panoramic Virtual Tour Hosting Company Engages GREAT! Agency for Strategic Alliance and Business Development

May 9, 2011 – Atlanta, GA USA – TOUR WRIST®, a mobile and web-based virtual tour hosting company, has engaged GREAT! agency for strategic alliance and business development in the television, entertainment and travel spaces; ideation; and additional marketing services.

Video - Tour Wrist: Virtual Tours of Hotels & Real Estate

TOUR WRIST – already the destination for 19,000 virtual tour images since the platform launched commercially January 1, 2011 – will soon enable millions of consumers to easily shoot, upload, host, search, view and share 360-degree virtual tours using third-party smartphone apps, desktop software, and panoramic cameras when it makes its AmaTour®Application Programming Interface (API) available in June 2011.

“As YouTube is for video, TOUR WRIST will soon be for 360-degree virtual tours,” says TOUR WRIST CEO and Founder Charles Armstrong. “GREAT! CEO & Chief Creative Officer Dan Smigrod shares our vision and passion for the TOUR WRIST platform. We’re thrilled to be working with GREAT! to develop strategic alliances and large-scale business opportunities for TOUR WRIST in television, entertainment and travel.”

“As exciting as millions of iPhone users visually mapping the world with their geo-tagged-virtual tour images – coming soon are 360-degree video virtual tours – also created with an iPhone using an iPhone lens accessory scheduled to ship this summer,” says Smigrod. “Television, entertainment and travel companies that get started now with TOUR WRIST will be ready to leverage user generated content.”

“We’re honored that TOUR WRIST selected GREAT! to help share TOUR WRIST large-scale opportunities such as: private label solutions; re-purposing libraries of existing 360-degree virtual tours; and mashups of TOUR WRIST in ways not even anticipated when the platform (mobile, web and social) was developed for the travel-tourism-destination and real estate sale spaces,” says Smigrod.

About TOUR WRIST®

Spark Mobile, LLC has been doing business as TOUR WRIST® since September 2010. The free TOUR WRIST viewing app (for iDevices) is available from the Apple iTunes App Store and has been downloaded over 150,000 times since its launch. The highly acclaimed TOUR WRIST app allows user to control what they see. On iDevices, it appears as a window to each space. So, for example, pointing upward may reveal the ceiling within a room and looking down, the floor.

Scan This QR Code to Download the Free TOUR WRIST iPhone App (http://lite.tw/) • Text SCAN to 43588 to get a Free Scanner App

TOUR WRIST was among the Apple Picks for Great Free Apps, Hot Apps, and New and Noteworthy for much of April 2011 in the iTunes App Store. Also in April, TOUR WRIST was among the Top 10 Free Entertainment iPad apps in the App Store. The current version of the app (2.1.5) is rated 4.5 stars from 275+ reviews; and four-stars among all versions of the app from 730+ reviewers. A mobile–optimized web app for Android devices is also being developed.

The TOUR WRIST company (private) is headquartered in Tampa, FL with satellite offices around the country. TOUR WRIST® and AmaTour® are registered trademarks of Spark Mobile, LLC. For more information about TOUR WRIST, please visit:

About GREAT!

GREAT! creates, sells and delivers value for TV and other entertainment brands by conceiving fun; innovative; brand activating; creative and multi-platform: strategic alliances; imaginative integrated marketing campaigns, and ground-breaking buzz marketing campaigns that often include innovative new digital media technologies. The Atlanta-based agency was founded in 1987 by IDEAologist Dan Smigrod.

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TOUR WRIST 360-Degree Virtual Tour Scene of Mountain Junction General Store in Scaly, NC by Photographer Dan Smigrod