TourWrist Recruits 30-Year Entertainment Marketing Executive Dan Smigrod to Join Company as SVP/Chief Marketing Officer

Responsibilities include: third-party media, entertainment and technology alliances and traditional and social media to help exponentially grow TourWrist revenue, members and usage

March 14, 2012 • San Francisco, CA – TourWrist, the best-in-class mobile and online virtual tour platform empowering consumers to shoot, publish, search for, view, share and market their 360-degree panos, announced today that 30+ year entertainment marketing executive Dan Smigrod has joined TourWrist as Senior Vice President and Chief Marketing Officer.

Dan Smigrod

Prior to joining TourWrist, Smigrod was CEO and Chief Creative Officer of GREAT!, an Atlanta-based marketing agency he founded with a client roster spanning 25+ years, including: 20th Television, ABC Family, A&E Networks, AMC, Blue Man Group, CNN, Disney Theatrical Productions, E! Networks, Hallmark Channel, KingWorld, Mattel, MTV Networks, NBC, The Oxygen Network, Ryan Seacrest Productions, Showtime, Smoke-N-Thunder Jet Shows, SoapNet, TourWrist and Turner Entertainment Networks.

“Having worked closing with Dan for more than a year on TourWrist, it’s obvious that TourWrist will continue to thrive powered by his great ideas, strategic thinking, marketing leadership and un-bounding passion for TourWrist,” said TourWrist CEO & Founder Charles Armstrong. “Despite the change in moniker, Dan will most certainly continue to be … GREAT!”

“Panoramic photography goes mainstream in 2012 as a result of 360 pano initiatives by Apple, Google, Microsoft and TourWrist,” said Smigrod. “I am thrilled to working with Charles and the rest of the TourWrist team to help implement his vision for TourWrist – to be the new ‘go to’ critical mass repository for geo-searching, viewing and sharing 360º panoramic images – just as YouTube is for video.”

About TourWrist

TourWrist is the leading, mobile and desktop–based virtual tour platform. Employing a model similar to YouTube, it is the ‘go to’ destination for sharing panos (rather than video). The company’s mission is to improve how consumers make educated, location-based decisions.

Consumers can easily shoot and upload their own 360-degree panoramic images, or browse and share any of the 40,000+ geo-tagged panos already available via the free TourWrist iOS app (iPhone, iPad, iPod Touch), the Android–optimized web app, and on the TourWrist website.

TourWrist launched commercially in early 2011. The company owns and operates the world’s largest panoramic photography forum, Panoguide, with 6,500 professional virtual tour photographers globally, and is a sponsor of the International VR Photography Association (IVRPA).

TourWrist, Inc. (private) is headquartered in San Francisco. For more information about TourWrist, please visit:

TourWrist is an independent service and has not been authorized, sponsored, or otherwise approved by Apple Inc. All trademarks, including TourWrist®, are registered trademarks of their respective companies.

[Media Release]

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Video: TourWrist CEO & Founder Charles Armstrong at The Connected Traveler Technology Showcase exhibit at The New York Times Travel Show.

1 comment - What do you think?  Posted by Dan Smigrod - March 14, 2012 at 7:45 am

Categories: Entertainment Marketing, Ideation, Tour Wrist, Travel   Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

TourWrist Media Coverage and Press Releases

September 2, 1011 – Atlanta, GA USA – Since its commercial launch January 2011, TourWrist (Executive Summary, Presentation Deck) continues to be reviewed by consumer and trade press.

Free TourWrist App on an iPad. Here are links to the TourWrist platform (mobile, web and social) consumer and trade media coverage, press releases and video.

[This list below was last updated 3/30/12.]

The free TourWrist app is frequently among the Top 200 Great Free Apps in the Apple iTunes App Store, according to, plus:

  • #6 in iPad Travel Apps (8/3/11)
  • #9 in iPad Entertainment Apps (4/14/11)
  • #11 in iPhone Travel Apps (2/6/12)

TourWrist Media Releases

TourWrist Media Coverage (Consumer)

TourWrist Media Coverage (Consumer – Short Items)

TourWrist Media Coverage (Business Trade Press)

TourWrist Media Coverage (Photography Trade Press)

TourWrist Coverage (Retail Trade Press)

TourWrist Coverage (Real Estate Sales/Leasing)

TourWrist Media Coverage (Travel Trade Press)

TourWrist Media Coverage (Education)

TourWrist: That’s GREAT!

TourWrist Custom White Label Apps (Articles, Webpages and Videos)

TourWrist Video Coverage

TourWrist and Crime Scenes (Media Coverage)

TourWrist Honors

TourWrist Media Coverage (International) [Google Translate -->English]

TourWrist Websites (Official)

Free TourWrist App on an iPhone

TourWrist Custom White Label Apps

TourWrist Attending Events/Trade Shows/Conferences

TourWrist Embed Virtual Tour Scene Examples (Using TourWrist Embed Code)

If you find a TourWrist article that belong here, please let Dan Smigrod know.

Short URL Link To This TourWrist Post

Disclosure: GREAT! CEO & Chief Creative Officer Dan Smigrod is also a TourWrist Marketing and Public Relations Consultant (via his agency, GREAT!). In addition, Dan is an Atlanta-based TourWrist photographer. Here are some examples of his TourWrist 360º virtual tour scenes: St. Simons Island Lighthouse (look for the satellite); Fashion and Glamour Photo Shoot; and a TourWrist microsite for Fire Mountain Inn near Highlands, GA USA.

2 comments - What do you think?  Posted by Dan Smigrod - September 2, 2011 at 3:50 pm

Categories: Entertainment Marketing, Ideation, Tour Wrist   Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

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