TourWrist Recruits 30-Year Entertainment Marketing Executive Dan Smigrod to Join Company as SVP/Chief Marketing Officer
Responsibilities include: third-party media, entertainment and technology alliances and traditional and social media to help exponentially grow TourWrist revenue, members and usage
March 14, 2012 • San Francisco, CA – TourWrist, the best-in-class mobile and online virtual tour platform empowering consumers to shoot, publish, search for, view, share and market their 360-degree panos, announced today that 30+ year entertainment marketing executive Dan Smigrod has joined TourWrist as Senior Vice President and Chief Marketing Officer.
Prior to joining TourWrist, Smigrod was CEO and Chief Creative Officer of GREAT!, an Atlanta-based marketing agency he founded with a client roster spanning 25+ years, including: 20th Television, ABC Family, A&E Networks, AMC, Blue Man Group, CNN, Disney Theatrical Productions, E! Networks, Hallmark Channel, KingWorld, Mattel, MTV Networks, NBC, The Oxygen Network, Ryan Seacrest Productions, Showtime, Smoke-N-Thunder Jet Shows, SoapNet, TourWrist and Turner Entertainment Networks.
“Having worked closing with Dan for more than a year on TourWrist, it’s obvious that TourWrist will continue to thrive powered by his great ideas, strategic thinking, marketing leadership and un-bounding passion for TourWrist,” said TourWrist CEO & Founder Charles Armstrong. “Despite the change in moniker, Dan will most certainly continue to be … GREAT!”
“Panoramic photography goes mainstream in 2012 as a result of 360 pano initiatives by Apple, Google, Microsoft and TourWrist,” said Smigrod. “I am thrilled to working with Charles and the rest of the TourWrist team to help implement his vision for TourWrist – to be the new ‘go to’ critical mass repository for geo-searching, viewing and sharing 360º panoramic images – just as YouTube is for video.”
TourWrist is the leading, mobile and desktop–based virtual tour platform. Employing a model similar to YouTube, it is the ‘go to’ destination for sharing panos (rather than video). The company’s mission is to improve how consumers make educated, location-based decisions.
Consumers can easily shoot and upload their own 360-degree panoramic images, or browse and share any of the 40,000+ geo-tagged panos already available via the free TourWrist iOS app (iPhone, iPad, iPod Touch), the Android–optimized web app, and on the TourWrist website.
TourWrist launched commercially in early 2011. The company owns and operates the world’s largest panoramic photography forum, Panoguide, with 6,500 professional virtual tour photographers globally, and is a sponsor of the International VR Photography Association (IVRPA).
TourWrist, Inc. (private) is headquartered in San Francisco. For more information about TourWrist, please visit:
- iTunes App Store: www.itunes.com/app/TourWrist
- Web: www.TourWrist.com
- YouTube: www.YouTube.com/TourWrist
- Twitter: www.Twitter.com/TourWrist
TourWrist is an independent service and has not been authorized, sponsored, or otherwise approved by Apple Inc. All trademarks, including TourWrist®, are registered trademarks of their respective companies.
Categories: Entertainment Marketing, Ideation, Tour Wrist, Travel Tags: 360 pano, Atlanta, big idea, Charles Armstrong, dan smigrod, Entertainment Marketing, GREAT!, idea, IDEAologist, ideas, Ideation, Integrated Marketing, integrated marketing campaign, iPad, iPhone, iPod Touch, pano, panorama, panoramic photography, SmartPhone, smigrod, Social Media, technology, TourWrist, virtual tour