January 18, 2011 – Atlanta, GA USA – This is idea 11: a bonus  in a series of 10 theoretical examples of GREAT! ideation to help Six Flags Theme Parks* increase Sponsorship revenue – and celebrate the 50th birthday of Six Flags fun in 2011.

GREAT! Big Idea

• Kids love to high-five. It’s fun. And, when adults high-five, we all smile too.
• This weekend publicity stunt will turn a long ride queue waiting time into an entertainment experience. Plus, for local news, it’s a fun visual of strangers giving high-fives – which bring people closer together with this small gesture of fun.
• So, for one weekend in 2011, at a designated ride queue in 20 Parks, Six Flags will go for a Guinness World Record: 500,000 Funatics high-fiving for the next 50 Years of Six Flags Fun. [500,000 = 12,500 per day for two days at 20 Parks. Use one or more ride queue lines per park]
• Each Six Flags guest  that enters the designated ride queue line receives a free Purell with Aloe Instant Hand Sanitizer sample and a Little Six/Big Six certificate thanking the guest for participating in this recording-setting event.

The Certificate Serves Four (4) Purposes:

• free coupon redeemable for a Purell with Aloe Instant Hand Sanitizer
• “thank you” for participating in the 500,000 Funatics High-Five for the next 50 Years of Six Flags Fun attempt at a Guinness World Record.
• Sign-up at sixflags.com/funatics to receive special offers
• Visit Purell.com for special offers

The “high-five” takes place in designated ride queues as the line passes each other like a giant conga line passing in opposite directions, or long straight queues such as Thunder River at Six Flags Over Georgia.

During this activate-the-Purell brand – “Imagine a Touchable World®” – all Six Flags employees:

• Wear High-Five For Six Flags Fun t-shirts, hats and buttons (Purell logo)
• High-Five guests
• Optional: outside of queue: give out trial size hand sanitizers (surprise and delight)

This is a fun, free moral boosting campaign for employees too. They will feel the fun too when they high-five guests. Plus, going forward, this stunt kicks off employees saying/doing: “High-Five for Six Flags Fun!” instead of “Have a Six Flags Day!”

Scalable:

• Sell-in hand sanitizer Sponsorship for 1, 5 or 20 Parks “times” number of promo days: can also scale to more than one ride queue per park.

Other Potential Sponsors:

• 

  Germ-x Hand Sanitizer

• Lysol Healthy Touch Gentle Hand Sanitizer
• Sani-Hands KIDS Instant Hand Sanitizer
• Zytrel XP Hand Sanitizer & Moisturizing
• Wet Ones Singles Antibacterial Cleansing Wipes
• Soapopular KID Friendly Foaming Hand Sanitizer
• Hands2go Foaming Instant Hand Sanitizer

10 GREAT! Six Flags Theoretical Examples:

1. GREAT! Idea: Six Flags 50th Anniversary in 2011 – 500,000 Funatics High-Five for the Next 50 Years of Six Flags Fun Weekend [While in a Ride Queue Line] Sponsored by Purell with Aloe Instant Hand Sanitizer
2. GREAT! Idea: Bid on eBay to Buy-Out the Six Flags Park of Your Choice (One Night Available at Each of 15 Six Flags Parks) • 20,000 Guests Per Park
3. GREAT! Idea: If You Are 50 or Older in 2011; Your Fun is Free – All Year Long – with a Paid Child Admission – When You Show Your AARP Card
4. GREAT! Idea: Get Charged Up for a Six Flags Day of Fun – Cell Phone Charging Stations (Power Outlets) Where Guests Sit Down for a Meal (Sponsored by AT&T Wireless)
5. GREAT! Idea: 500,000 Funatics High-Five for the Next 50 Years of Six Flags Fun Weekend [While in a Ride Queue Line] Sponsored by Purell with Aloe Instant Hand Sanitizer
6. GREAT! Idea: Grow With Six Flags Over Georgia/Six Flags White Water Atlanta: Free Height Chart For 42 Height Restricted Rides
7. GREAT! Idea: Six Flats 50th Anniversary: Six Flags Discover Fun 50-Year Season Pass
8. GREAT! Idea: Six Flags 50th Anniversary: See You on the FLIP SlideHD 2011 Summer Tour
9. GREAT! Idea: Six Flags 50th Anniversary in 2011 Meets AARP: News Sponsor Category (50+ Adults)
10. GREAT! Idea: Six Flags 50th Birthday ‘New Baby’ Promotion to Generate New Sponsorship Revenue
11. Bonus: GREAT! Idea: Nike ‘Just Do It’ Experiential Sports Themed Trash Cans at Six Flags Over Georgia

GREAT! entertainment marketing ideation services are available on a monthly retainer. To discuss your challenges and opportunities, please contact GREAT! CEO & Chief Creative Officer Dan Smigrod.

Short URL For This Story

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*Disclosure: Neither Six Flags – or companies mentioned – are GREAT! clients (though Six Flags did provide me with free, front-of-the-line passes, meal vouchers, parking and swag for six of us to experience Six Flags Over Georgia together.) This is a GREAT! theoretical idea.