That's GREAT! » Six Flags Theme Parks

GREAT! Idea: Six Flags 50th Anniversary in 2011 – 500,000 Funatics High-Five for the Next 50 Years of Six Flags Fun Weekend [While in a Ride Queue Line] Sponsored by Purell with Aloe Instant Hand Sanitizer

Dan Smigrod — Sat, 15 Jan 2011 19:38:44 +0000

January 18, 2011 – Atlanta, GA USA – This is idea 11: a bonus in a series of 10 theoretical examples of GREAT! ideation to help Six Flags Theme Parks* increase Sponsorship revenue – and celebrate the 50th birthday of Six Flags fun in 2011.

GREAT! Big Idea

Kids love to high-five. It’s fun. And, when adults high-five, we all smile too.
This weekend publicity stunt will turn a long ride queue waiting time into an entertainment experience. Plus, for local news, it’s a fun visual of strangers giving high-fives – which bring people closer together with this small gesture of fun.
So, for one weekend in 2011, at a designated ride queue in 20 Parks, Six Flags will go for a Guinness World Record: 500,000 Funatics high-fiving for the next 50 Years of Six Flags Fun. [500,000 = 12,500 per day for two days at 20 Parks. Use one or more ride queue lines per park]
Each Six Flags guest that enters the designated ride queue line receives a free Purell with Aloe Instant Hand Sanitizer sample and a Little Six/Big Six certificate thanking the guest for participating in this recording-setting event.

The Certificate Serves Four (4) Purposes:

free coupon redeemable for a Purell with Aloe Instant Hand Sanitizer
“thank you” for participating in the 500,000 Funatics High-Five for the next 50 Years of Six Flags Fun attempt at a Guinness World Record.
Sign-up at sixflags.com/funatics to receive special offers
Visit Purell.com for special offers

The “high-five” takes place in designated ride queues as the line passes each other like a giant conga line passing in opposite directions, or long straight queues such as Thunder River at Six Flags Over Georgia.

During this activate-the-Purell brand – “Imagine a Touchable World®” – all Six Flags employees:

Wear High-Five For Six Flags Fun t-shirts, hats and buttons (Purell logo)
High-Five guests
Optional: outside of queue: give out trial size hand sanitizers (surprise and delight)

This is a fun, free moral boosting campaign for employees too. They will feel the fun too when they high-five guests. Plus, going forward, this stunt kicks off employees saying/doing: “High-Five for Six Flags Fun!” instead of “Have a Six Flags Day!”

Scalable:

Sell-in hand sanitizer Sponsorship for 1, 5 or 20 Parks “times” number of promo days: can also scale to more than one ride queue per park.

Other Potential Sponsors:

Germ-x Hand Sanitizer
Lysol Healthy Touch Gentle Hand Sanitizer
Sani-Hands KIDS Instant Hand Sanitizer
Zytrel XP Hand Sanitizer & Moisturizing
Wet Ones Singles Antibacterial Cleansing Wipes
Soapopular KID Friendly Foaming Hand Sanitizer
Hands2go Foaming Instant Hand Sanitizer

10 GREAT! Six Flags Theoretical Examples:

GREAT! entertainment marketing ideation services are available on a monthly retainer. To discuss your challenges and opportunities, please contact GREAT! CEO & Chief Creative Officer Dan Smigrod.

Short URL For This Story

http://j.mp/GREAT_Six_Flags_11

*Disclosure: Neither Six Flags – or companies mentioned – are GREAT! clients (though Six Flags did provide me with free, front-of-the-line passes, meal vouchers, parking and swag for six of us to experience Six Flags Over Georgia together.) This is a GREAT! theoretical idea.

GREAT! Idea: Bid on eBay to Buy-Out the Six Flags Park of Your Choice (One Night Available at Each of 15 Six Flags Parks) • 20,000 Guests Per Park

Dan Smigrod — Mon, 20 Dec 2010 15:04:57 +0000

December 20, 2010 – Atlanta, GA USA – This is the 10th in a series of 10 theoretical examples of GREAT! ideation to help Six Flags Theme Parks* increase Sponsorship or ancillary revenue – and celebrate the 50th birthday of Six Flags fun in 2011.

GREAT! Concept:

Bid on eBay to buy-out the Six Flags Park of your choice for the (available) evening of unlimited fun for up to 20,000 guests. Includes up to 5,000 free parking passes and 20,000 meal vouchers.
No minimum bid. Full payment must be received within 30 days of auction, or the next highest bid will be given the option of buying out the Park. This means all 15 Six Flags Parks are offered – with no minimum bid.
Positioning: the no minimum bid eBay auction to call attention to 50 years of Six Flags fun

Why:

Word of Mouth – buzz marketing campaign to call attention to 50 years of Six Flags fun
Corporate Lead Generation: generate leads for corporate “buy outs” – revisit cold leads for corporate buy-outs (Create an Employee Night shared package: 4 companies “buy out” the park) Create a package for any company that made an offer to buy-out a Six Flags park location.
Viral–Viral–Viral: encourage employees to encourage their Companies to bid
Pressworthy – Three opportunities for media coverage to call attention to 50 years of Six Flags fun: Phase 1 (announce – no minimum bid); Phase 2 (during auction); Phase 3 15 winning bids
Generate Incremental Revenue – merchandise, photos, lockers
Promotes 15 Six Flags Park Locations in the United States
National Promotion with Local Legs: Creates A Local Media/Social Media story for each of the 15 Six Flags Park Locations

Slippage – It’s likely that not all meal vouchers will be redeemed.

10 GREAT! Six Flags Theoretical Examples:

Short URL For This Story

http://j.mp/GREAT_Six_Flags_10

*Disclosure: Neither Six Flags – or other companies mentioned – are GREAT! clients (though Six Flags did provide me with free, front-of-the-line passes, meal vouchers, parking and swag for six of us to experience Six Flags Over Georgiatogether.) This is a GREAT! theoretical idea.

GREAT! Idea: If You Are 50 or Older in 2011; Your Fun is Free – All Year Long – with a Paid Child Admission – When You Show Your AARP Card

Dan Smigrod — Fri, 10 Dec 2010 19:30:15 +0000

December 10, 2010 – Atlanta, GA USA – This is the 9th in a series of 10 theoretical examples of GREAT! ideation to help Six Flags Theme Parks* increase Sponsorship revenue – and celebrate the 50th birthday of Six Flags fun in 2011.

GREAT! Concept:

To celebrate Six Flags 50^th birthday – in 2011 – if you are 50 or older in 2011 – your fun is free at any Six Flags all year long with a paid child admission – when you show your AARP membership card. Kick off with AARP Grand Parents Week (Day? Weekend? Month?)

Benefits to Six Flags:

New Sponsor category (50+) and new Sponsor
AARP (Anyone 50 or older can join AARP for $16/year) – 3rd Party Sponsor opportunity (e.g. The Hartford insurance for people 50 and older: an AARP Sponsor)
Since ages 50+ represent just 4% of attendance (ages 50 to 64 = 3%
and 65+ = 1%), this special offer may:

– increase the market share 50+ adults (who spend $$$ on grandchildren)
– increase paid children tickets by grandparents (extra visits to Six Flags)
– efficiently target 50+ market within the AARP communication tools

Benefits to AARP:

Added value ($45 per visit) for AARP membership in 2011 (possibly future years)
Help increase membership: particularly just turned 50-year-old/AARP eligible
Promotes: fun, activity with grandchild, exercise, people engagement
Benefit for 50+ Latinos: particularly in Mexico City, San Antonio, Dallas and LA
Multi-Generational
Tie-in to pro-social events: Walk With Grandchildren in the Walk In The Park to benefit Cure Kids Cancer
Opportunity to create a pro-social event specifically for Grandparents and their grandchildren

Ideally:

Sponsorship marketing takes place within AARP: magazine, bulletin, eNewsletter, website (including blog, community), TV and radio, social media (Twitter, Facebook, YouTube) and other membership communications tools (such as join now and receive this new benefit now through 12/31/12.

10 GREAT! Six Flags Theoretical Examples:

Short URL For This Story

http://j.mp/GREAT_Six_Flags_9

*Disclosure: Neither Six Flags – or AARP – are GREAT! clients (though Six Flags did provide me with free, front-of-the-line passes, meal vouchers, parking and swag for six of us to experience Six Flags Over Georgia together.) This is a GREAT! theoretical idea.

GREAT! Idea: No Foolin’ – If Your Baby is Born on April Fools Day 2011, Your Six Flags Baby Present is a Free Season Pass for 50 Years of Six Flags Fun – Courtesy of The Baby Registry at BabiesRUs.com

Dan Smigrod — Mon, 06 Dec 2010 14:05:40 +0000

December 7, 2010 – Atlanta, GA USA – This is the 8th in a series of 10 theoretical examples of GREAT! ideation to help Six Flags Theme Parks* increase Sponsorship revenue – and celebrate the 50th birthday of Six Flags fun in 2011.

GREAT! Concept:

To celebrate Six Flags 50th birthday – in 2011 – all babies born or April 1, 2011 – will receive a free Season Pass for 50 Years of Six Flags** Fun. It’s Six Flags way of celebrating the next 50 years of fun. No foolin’.
You must register with The Baby Registry at BabiesRUs.com now through September 1, 2011 to receive this special pass for 50 years of Six Flags Fun.
Register now – even if you baby is not born on April 1, 2011 so you can create a baby gift wish list for family and friends. Then, just update The Baby Registry at BabiesRUs.com profile when your baby is born. It’s free to register.

Publicity:

This is a media/social media/Word Of Mouth buzz-creating publicity stunt. Plus, it is a local story for any baby born on April 1, 2011 in the United. States.

Logistics:

**Six Flags and The Baby Registry at ToysRUs.com will mail you a special Six Flags 50th Anniversary free Season Pass for 50 Years of Six Flags Fun for your child to be admitted free for life at your “home” Six Flags Park. You will also be asked to show a copy of your child’s birth certificate – or Driver’s License – to enter the Park free. You will also receive a free stroller rental each visit, as needed. (Free stroller subject to availability.)

Plus, you get The Baby Registry at BabiesRUs.com free benefits including:

Gift Wish List – of all things you would like to receive for birthdays, holidays and other special occasions.
Share Your Registry – You can send your wish list to family and friends so that they can give you exactly what you want!
Add a gift Wish List for all your kids
You can step up your Gift Wish Registry to be viewable online and at the Store. Plus, as items are purchased, they are removed from the list.

Eligibility:

*Baby must have been born in one of the 50 U.S. States or Washington, DC on April Fools Day: April 1, 2011. When registering, specify your “home” Six Flags Park. [Around 12,000 babies born annually in the U.S., based on Dept. of Health and Human Services, National Center for Health Statistics: www.dhhs.gov.]

Examples of Potential (New) Sponsors:

Diapers: Pampers, Huggies, Luvs
Baby Formula: Enfamil, Similac, Earth’s Best
Other (Major): Gerber, Johnson & Johnson, Babies ‘R Us, baby.com
Other: Munchkin Arm & Hammer Diaper Refill Bags
Categories: Baby Gear, Baby Feeding Products, Baby Clothing, Baby Gifts

10 GREAT! Six Flags Theoretical Examples:

Short URL For This Story

http://j.mp/GREAT_Six_Flags_8

*Disclosure: Neither Six Flags – or other companies mentioned – are GREAT! clients (though Six Flags did provide me with free, front-of-the-line passes, meal vouchers, parking and swag for six of us to experience Six Flags Over Georgiatogether.) This is a GREAT! theoretical idea.

GREAT! Idea: Grow With Six Flags Over Georgia-Six Flags White Water Atlanta: Free Height Chart For 42 Height Restricted Rides – It’s Scalable Too!

Dan Smigrod — Mon, 29 Nov 2010 15:00:41 +0000

November 29, 2010 – Atlanta, GA USA – This is the 7th in a series of 10 theoretical examples of GREAT! ideation to help Six Flags Theme Parks* increase Sponsorship revenue – and celebrate the 50th birthday of Six Flags fun in 2011.

GREAT! Concept:

Free Height Chart For 42 Height Restricted Rides
Grow With Six Flags Over Georgia/Six Flags White Water Atlanta

Concept:

Get your free Six Flags Over Georgia/Six Flags White Water Atlanta ride height chart … exclusively at any Kroger Pharmacy in Georgia, Tennessee and Alabama … while supplies last. [Or: The Little Clinic inside 20 Kroger stores in Tennessee or The Minute Clinic at 24 Atlanta area CVS stores (25 states)]
Height Chart: The height chart visually shows kids when they can ride 42 height restricted rides: 27 height restricted rides at Six Flags Over Georgia; and 17 height restricted rides at Six Flags White Water Atlanta. The two feet wide by six foot tall height chart includes a full color illustration – or photo – of each of the 42 rides pointing to the required height (also measures inches/feet). Height chart includes height related (perf) coupons such as: [one Six Flags Over Georgia free admission for child under 36” when accompanied by adult] Optional tie-ins: 40 Six Flags Fun Things For Kids; Coupon Book and/or Little 6 artwork. [“Your Photo Here” blank spaces]

Benefits To Kroger:

Drive store/Pharmacy traffic – End of Summer Fun and Back To School marketing window
Help Moms: “Mommy: Am I tall enough yet?” (to create Six Flag moments)
Simple, easy promotion (logistics light)
Kroger may use Six Flags artwork through 12/31/11 when promoting the height chart (Promote in Kroger newspaper ads; in-store signage, etc.)
Six Flag Over Georgia exclusive until 12/31/11. First right of refusal for 2012 for each Park location purchased in 2011
Optional: Include Kroger coupon(s) in Height Chart
Parents likely to take photos/video of their children in front of the height chart to share with family and friends (viral within social media such as Facebook, YouTube)
Likely to be displayed year-long in the home
Include Kroger logo in height chart designed and printed by Six Flags
In Park Height Chart promotion (get your free Six Flags Height Chart … exclusively at …)
Six Flags TV and Radio promos
Signage above the changing table in all mens’ and womens’ restrooms
Signage above the boys’ urinals
500,000 Height Charts per Park market (packed 5,000 to a box) shipped to the Kroger distribution center within 60 days of signed contract and payment.

Offer To Kroger:

$000,000 per Park market: each additional 50,000 height charts: $00,000

Benefits To Six Flags:

Scaleable: Generate revenue at one or more 20 Six Flags parks for multiple years
Can be sold and implemented for 2012 summer season
Get families to bring kids as soon as height objection overcome
Free distribution by Kroger with a item that has measurable value to Guests
Couponing opportunity targeting height restrictions
Promotes both Six Flags White Water Atlanta and Six Flags Over Georgia

10 GREAT! Six Flags Theoretical Examples:

Special thanks to Clara! You are GREAT!

Short URL For This Story

http://j.mp/GREAT_Six_Flags_7

GREAT! Idea: Get Charged Up for a Six Flags Day of Fun – Cell Phone Charging Stations When Guests Sit Down for a Meal (Sponsored by AT&T Wireless)

Dan Smigrod — Mon, 22 Nov 2010 14:47:58 +0000

November 22, 2010 – Atlanta, GA USA – This is the 6th in a series of 10 theoretical examples of GREAT! ideation to help Six Flags Theme Parks* increase Sponsorship revenue – and celebrate the 50th birthday of Six Flags fun in 2011.

GREAT! Concept:

All adults probably bring a cell phone to Six Flags. And, while at the Park, they text, take photos, shoot video and call family and friends.
That means by the end of the day, their cell phone is out of juice … until now!
To surprise and delight guests, add power outlets where people eat their lunch and dinner.

Option:

Sell one or more Parks. For example, Georgia Power sponsors in Atlanta and AT&T Wireless sponsors in Los Angeles.

Potential Sponsors:

Power Company (Georgia Power)
Cell phone carrier (AT&T Wireless)
Cell phone (Motorola)
Juice (“Get Juiced Up”) (Welch’s – a juice sold at the concessions)

10 GREAT! Six Flags Theoretical Examples:

Short URL For This Story

http://j.mp/GREAT_Six_Flag_6

GREAT! Idea: Six Flags 50th Anniversary in 2011 Meets Six Flags Discover Fun 50-Year Season Pass

Dan Smigrod — Mon, 15 Nov 2010 13:49:36 +0000

November 15, 2010 – Atlanta, GA USA – This is the 5th in a series of 10 theoretical examples of GREAT! ideation to help Six Flags Theme Parks* increase Sponsorship revenue and celebrate the 50th birthday of Six Flags fun in 2011.

GREAT! Concept:

To celebrate the next 50 years of Six Flags Fun, Six Flags offers the ultimate gift of fun:

• Six Flags Discover Fun 50-Year Season Pass

The benefits of this unique fantasy pass – the next 50 years of fun – are the same as the Six Flags annual season pass from your local Six Flags Park, plus:

admission for six: you and up to five of your guests (when accompanied by you)
good at all Six Flags Parks**
good for the next 50 years of Six Flag Fun (now through December 31, 2061)

Your picture will be laser engraved on a 14K gold limited edition pass, include a unique member number and a special 800 number for your personal Six Flags concierge.

Up to 5,000 Six Flags Discover Fun 50-Year Season Passes will be offered for sale at each Six Flags Parks now through December 31, 2011. This $5,000 special pass – a $15,000+ value – is the ultimate gift of fun. Plus, save 5% ($750) when you use your Discover card – the official card of Six Flags – to buy your Six Flags Discover Fun 50-Year Season Pass.

Backstory

Every year, Neiman-Marcus distributes its annual catalog offering over-the-top fantasy gifts such as a $250,000 “his and her” two-seater Icon aircraft, which comes with pilot training for two; a $20 million submarine; $10 million Zeppelin; $10 million stable of racehorses; or a $5 million Victoria’s Secret bra featuring a Harry Winston diamond, according to The Wall Street Journal.
“Such gifts aren’t really expected to sell—just one of the $1 million-plus fantasy gifts in the past decade actually found a buyer,” reported The Wall Street Journal (10/7/09). “But the holiday catalog, which has included a handful of outrageous items since 1959—when Neiman put a Black Angus steer with a rolling roast-beef cart in its catalog—has long been the last word in luxury, a potent symbol of shoppers’ aspirations.”
And, these fantasy gifts generate media coverage and word of mouth buzz for Neiman-Marcus and its holiday gifts.
“… the publicity given to, say, a $20 million submarine (2000) had its own value. In 2006, Neiman Marcus, which is owned by private-equity firms TPG Capital and Warburg Pincus LLC, estimated that it would have had to spend at least $9 million to $12 million on advertising to get the television exposure it received from that year’s gift list, which included a $1.76 million spaceship ride,” according to The Wall Street Journal.

Additional Legs Examples:

National sweepstakes for Six Flags to win one of 50 of these 50th Anniversary gift cards
Social Media; including sweepstakes among Six Flags followers by 12/31/11.
Discover card sweepstakes to win one of 50 cards

10 GREAT! Six Flags Theoretical Examples:

Short URL For This Story

http://j.mp/GREAT_Six_Flags_5

*Disclosure: Neither Six Flags or Discover card are GREAT! clients (though Six Flags did provide me with free, front-of-the-line passes, meal vouchers, parking and swag for six of us to experience Six Flags Over Georgia together.) This is a GREAT! theoretical idea.

**Restrictions: Six Flags Parks that are owned and operated by Six Flags, Inc. The pass is not transferable. You – and up to five of your guests – must accompanied by you into the Park. [GREAT! theoretical example – this card is not available]

GREAT! Idea: See You on the FLIP SlideHD 2011 Six Flags Fun 50th Anniversary Summer Tour

Dan Smigrod — Mon, 08 Nov 2010 19:17:44 +0000

November 8, 2010 – Atlanta, GA USA – This is the 4th in a series of 10 theoretical examples of GREAT! ideation to help Six Flags Theme Parks* increase Sponsorship revenue from a new category and celebrate the 50th birthday of Six Flags in 2011.

GREAT! Concept:

Twenty (20) Six Flags Fun Fanatic college interns visit 20 Six Flag Parks in 50 days to celebrate 50 years of Six Flags fun. [Summer 2011] Job requirements: Have a fun summer at Six Flags and share your experience using the FLIP SlideHD video camera via social media and traditional media.

Objectives:

Leverage 50th anniversary in Park markets and nationally during the 2011 summer season via 10 phase strategy to generate:

Social Media Content & Engagement (YouTube, Facebook, Flickr, blog, Twitter, Foursquared)
Media Coverage (TV, print, radio and online)
Word of Mouth buzz
Six Flags team spirit
Increase Revenue: single ticket sales; season passes; Food and Beverage revenue; merchandise revenue; parking revenue
Sell Exclusive Sponsorship (or three Sponsors); new Sponsor opportunity

Phase 1

Announce Summer Intern Job Search – for 20 Six Flags Fun Fanatic college interns for Summer 2011 [Announce the search so that candidates can shoot video – now!]

Phase 2

Application period – (entrants must post YouTube video; must post to Facebook, Tweet and post a blog that includes video and photos from one or more Six Flags). Must be 21 or older, enrolled in college and a U.S. Citizen. (Will need to get a U.S. Passport)

Phase 3

Each park narrows candidates down to their favorite 10 candidates – [Criteria will be identified such as: fun, well-spoken (for media interviews), social media savvy, love Six Flags (uber fan); view opportunity as the ultimate dream opportunity. Probably marketing, journalism, English, theater or social/digital media major students).

Phase 4

Online Voting – most friends on their Facebook Fan Page, friends on YouTube, Twitter Followers (all combined) – to narrow 10 per market down to 3 per market. The 10 candidates – per market – will be leveraging social media to turn out the vote.

Phase 5

Six Flags (National) selects final interns for each market.

Phase 6

Announce the selection – of the 20 summer interns

Phase 7

Fly all 20 summer interns to two weeks of Social Media/Media boot camp [also bring in one alternate per market in case someone has to drop from the Tour]

Phase 8

20 Park Tour begins (three Artist tour buses: wrapped with Six Flags 50th Anniversary See You on the FLIP SlideHD 20/20 Summer Tour Sponsors by [Sponsor]. Embed national media. Embed Six Flags TV production crew (to service b-roll to media and in-park TV/radio. Surprises on tour include: family and friend join in the fun; celebrity visits. Allow time for posting video, writing, photo posting, Tweets, update Facebook page. Allow days off. All media interviews in park to leverage production values. [Embed Tour Director and Manager and 10 publicists/logistics. Park VIP Tour guide per four interns plus two publicists/logistics people per group of four.]

Phase 9

Last market visited.

Phase 10

Optional Extra: Dubailand

College Interns Receive:

24/7 pay at minimum wage with overtime/holidays; $5,000 allowance to buy a laptop. Interns also receive: (Cisco) Six Flags 50th anniversary custom-skinned commemorative FLIP SlideHD video camera; a; smart phone [Apple iPhone] with wireless service for the phone, digital camera [Kodak] and laptop [Apple]; hotel; transportation; meals; per diem for misc. expenses; and $2,000 tour clothing allowance.

10 GREAT! Six Flags Theoretical Examples:

GREAT! Entertainment Marketing ideation services are available on a monthly retainer. To discuss your challenges and opportunities, please contact GREAT! CEO & Chief Creative Officer Dan Smigrod.

Short URL For This Story

http://j.mp/GREAT_Six_Flags_4

*Disclosure: Neither Six Flags – or companies mentioned – are GREAT! clients (though Six Flags did provide me with free, front-of-the-line passes, meal vouchers, parking and swag for six of us to experience Six Flags Over Georgia together.) This is a GREAT! theoretical idea.

GREAT! Idea: Six Flags 50th Anniversary in 2011 Meets AARP: New Sponsor Category (50+ Adults)

Dan Smigrod — Tue, 21 Sep 2010 17:33:21 +0000

September 21, 2010 – Atlanta, GA USA – This is the 3rd in a series of 10 theoretical examples of GREAT! ideation to help Six Flags Theme Parks* increase Sponsorship revenue from a new category (and celebrate the 50th birthday of Six Flags in 2011).

GREAT! Concept:

To celebrate Six Flags 50th birthday – in 2011 – if you are 50 or older in 2011 – your fun is free at any Six Flags all year long with a paid child admission. Simply show your AARP membership card. Kick off with AARP Grandparents Week at all Six Flags Theme Parks.

Benefits To Six Flags:

New Sponsor category (50+) and new Sponsor To Six Flags
AARP (Anyone 50 or older can join AARP for $16/year)
Opportunity to create a pro-social event specifically for Grandparents and their grandchildren [e.g. SCANvenger hunt at Six Flags using Quick Response (QR) Codes]
Ancillary revenue opportunities: Food & Beverage, Merchandise, Flash Pass, Parking, Additional charge attractions

Additional Benefits To Six Flags: 3rd Party Sponsor Opportunity

(e.g. The Hartford insurance for people 50 and older: an AARP Sponsor)

increase the Six Flags market share 50+ adults (who spend $$$ on grandchildren)
increase paid children tickets by grandparents (extra visits to Six Flags than just with parents)
efficiently target 50+ market within the AARP communication tools

Benefits to AARP:

Added value (save $45 per visit to Six Flags) for AARP membership in 2011 (renew for future years too)
Help increase membership: particularly among those that just turned 50-year-old/AARP eligible
Promotes: fun, activity with grandchild, exercise and people engagement
Benefit for 50+ Latinos: particularly in Six Flags markets: Mexico City, San Antonio, Dallas and Los Angeles
Multi-Generational
Tie-in to pro-social events: Walk With Grandchildren in the Walk In The Park to benefit Cure Kids Cancer

Ideally, Sponsorship Marketing Takes Place Within AARP Communications Tools:

Magazine
Bulletin
eNewsletters
Website (including blog, community)
TV
Radio
Social Media such as Facebook and Twitter
Other membership communication tools (such as join now and receive this new benefit in 2011)

10 GREAT! Six Flags Theoretical Examples:

Short URL For This Short

http://j.mp/GREAT_Six_Flags_3

GREAT! Idea: Six Flags 50th Birthday ‘New Baby’ Promotion to Generate New Sponsorship Revenue

Dan Smigrod — Thu, 02 Sep 2010 15:01:13 +0000

September 2, 2010 – Atlanta, GA USA – This is the 2nd in a series of 10 theoretical examples of GREAT! ideation to help Six Flags Theme Parks* increase Sponsorship revenue from a new category (and celebrate the 50th birthday of Six Flags in 2011).

GREAT! Concept:

To celebrate Six Flags Theme Parks 50th birthday – in 2011 – all babies born in 2011 will receive a special free admission Season Pass to Six Flags – good through 2020 – when accompanied by two paid adults. You must register with The Baby Registry at BabiesRUs.com now through 2/28/12 to receive the special pass. [Since under 2-years-of-age are already free: this is an extra eight years of (qualified) free admission.]

Expecting in 2010? Register now and so you can create a baby gift wish list for family and friends. Then, just update The Baby Registry at BabiesRUs.com profile when your baby is born. It’s free to register.

Logistics:

Six Flags and The Baby Registry at ToysRUs.com will mail you a special Six Flags 50th Anniversary / BabiesRUs.com special season pass for your child to be admitted free through 2020 at your “home” Six Flags Park when accompanied by two paid adults. You will also be asked to show a copy of your child’s birth certificate. You will also receive a free stroller rental each visit, as needed. (Free stroller subject to availability.)

Plus, you get The Baby Registry at BabiesRUs.com benefits including:

Gift Wish List – of all things you would like to receive for birthdays, holidays and other special occasions.
Share Your Registry – you can send your wish list to family and friends so that they can give you exactly what you want!
Add a gift Wish List for all your kids
You can step up your Gift Wish registry to be viewable online and at the store – plus, as items are purchased, they are removed from the list.

Eligibility:

Baby must have been born in one of the 50 U.S. States or Washington, DC in 2011. When registering, specify your “home” Six Flags Park.

Examples of Potential (New) Sponsors:

Diapers: Pampers, Huggies, Luvs
Baby Formula: Enfamil, Similac, Earth’s Best
Other (Major): Gerber, Johnson & Johnson, Babies ‘R Us, baby.com
Other: Munchkin Arm & Hammer Diaper Refill Bags
Categories: Baby Gear, Baby Feeding Products, Baby Clothing, Baby Gifts

Note: This Sponsorship could continue beyond 2011 since it is win-win for BabiesRUs.com and Six Flags.

10 GREAT! Six Flags Theoretical Examples:

Short URL For This Story

http://j.mp/GREAT_Six_Flags_2