GREAT! Idea: If You Are 50 or Older in 2011; Your Fun is Free – All Year Long – with a Paid Child Admission – When You Show Your AARP Card
December 10, 2010 – Atlanta, GA USA – This is the 9th in a series of 10 theoretical examples of GREAT! ideation to help Six Flags Theme Parks* increase Sponsorship revenue – and celebrate the 50th birthday of Six Flags fun in 2011.
GREAT! Concept:
- To celebrate Six Flags 50th birthday – in 2011 – if you are 50 or older in 2011 – your fun is free at any Six Flags all year long with a paid child admission – when you show your AARP membership card. Kick off with AARP Grand Parents Week (Day? Weekend? Month?)
Benefits to Six Flags:
- New Sponsor category (50+) and new Sponsor
- AARP (Anyone 50 or older can join AARP for $16/year) – 3rd Party Sponsor opportunity (e.g. The Hartford insurance for people 50 and older: an AARP Sponsor)
- Since ages 50+ represent just 4% of attendance (ages 50 to 64 = 3%
- and 65+ = 1%), this special offer may:
– increase the market share 50+ adults (who spend $$$ on grandchildren)
– increase paid children tickets by grandparents (extra visits to Six Flags)
– efficiently target 50+ market within the AARP communication tools
Benefits to AARP:
- Added value ($45 per visit) for AARP membership in 2011 (possibly future years)
- Help increase membership: particularly just turned 50-year-old/AARP eligible
- Promotes: fun, activity with grandchild, exercise, people engagement
- Benefit for 50+ Latinos: particularly in Mexico City, San Antonio, Dallas and LA
- Multi-Generational
- Tie-in to pro-social events: Walk With Grandchildren in the Walk In The Park to benefit Cure Kids Cancer
- Opportunity to create a pro-social event specifically for Grandparents and their grandchildren
Ideally:
- Sponsorship marketing takes place within AARP: magazine, bulletin, eNewsletter, website (including blog, community), TV and radio, social media (Twitter, Facebook, YouTube) and other membership communications tools (such as join now and receive this new benefit now through 12/31/12.
10 GREAT! Six Flags Theoretical Examples:
- GREAT! Idea: Six Flags 50th Anniversary in 2011 – 500,000 Funatics High-Five for the Next 50 Years of Six Flags Fun Weekend [While in a Ride Queue Line] Sponsored by Purell with Aloe Instant Hand Sanitizer
- GREAT! Idea: Bid on eBay to Buy-Out the Six Flags Park of Your Choice (One Night Available at Each of 15 Six Flags Parks) • 20,000 Guests Per Park
- GREAT! Idea: If You Are 50 or Older in 2011; Your Fun is Free – All Year Long – with a Paid Child Admission – When You Show Your AARP Card
- GREAT! Idea: Get Charged Up for a Six Flags Day of Fun – Cell Phone Charging Stations (Power Outlets) Where Guests Sit Down for a Meal (Sponsored by AT&T Wireless)
- GREAT! Idea: 500,000 Funatics High-Five for the Next 50 Years of Six Flags Fun Weekend [While in a Ride Queue Line] Sponsored by Purell with Aloe Instant Hand Sanitizer
- GREAT! Idea: Grow With Six Flags Over Georgia/Six Flags White Water Atlanta: Free Height Chart For 42 Height Restricted Rides
- GREAT! Idea: Six Flats 50th Anniversary: Six Flags Discover Fun 50-Year Season Pass
- GREAT! Idea: Six Flags 50th Anniversary: See You on the FLIP SlideHD 2011 Summer Tour
- GREAT! Idea: Six Flags 50th Anniversary in 2011 Meets AARP: News Sponsor Category (50+ Adults)
- GREAT! Idea: Six Flags 50th Birthday ‘New Baby’ Promotion to Generate New Sponsorship Revenue
- Bonus: GREAT! Idea: Nike ‘Just Do It’ Experiential Sports Themed Trash Cans at Six Flags Over Georgia
GREAT! entertainment marketing ideation services are available on a monthly retainer. To discuss your challenges and opportunities, please contact GREAT! CEO & Chief Creative Officer Dan Smigrod.
Short URL For This Story
- http://j.mp/GREAT_Six_Flags_9
*Disclosure: Neither Six Flags – or AARP – are GREAT! clients (though Six Flags did provide me with free, front-of-the-line passes, meal vouchers, parking and swag for six of us to experience Six Flags Over Georgia together.) This is a GREAT! theoretical idea.
Categories: Entertainment Marketing, Ideation Tags: big idea, dan smigrod, Entertainment Marketing, GREAT!, idea, IDEAologist, ideas, Ideation, Six Flags Over Georgia, Six Flags Theme Parks, smigrod
GREAT! Idea: No Foolin’ – If Your Baby is Born on April Fools Day 2011, Your Six Flags Baby Present is a Free Season Pass for 50 Years of Six Flags Fun – Courtesy of The Baby Registry at BabiesRUs.com
December 7, 2010 – Atlanta, GA USA – This is the 8th in a series of 10 theoretical examples of GREAT! ideation to help Six Flags Theme Parks* increase Sponsorship revenue – and celebrate the 50th birthday of Six Flags fun in 2011.
GREAT! Concept:
- To celebrate Six Flags 50th birthday – in 2011 – all babies born or April 1, 2011 – will receive a free Season Pass for 50 Years of Six Flags** Fun. It’s Six Flags way of celebrating the next 50 years of fun. No foolin’.
- You must register with The Baby Registry at BabiesRUs.com now through September 1, 2011 to receive this special pass for 50 years of Six Flags Fun.
- Register now – even if you baby is not born on April 1, 2011 so you can create a baby gift wish list for family and friends. Then, just update The Baby Registry at BabiesRUs.com profile when your baby is born. It’s free to register.
Publicity:
This is a media/social media/Word Of Mouth buzz-creating publicity stunt. Plus, it is a local story for any baby born on April 1, 2011 in the United. States.
Logistics:
**Six Flags and The Baby Registry at ToysRUs.com will mail you a special Six Flags 50th Anniversary free Season Pass for 50 Years of Six Flags Fun for your child to be admitted free for life at your “home” Six Flags Park. You will also be asked to show a copy of your child’s birth certificate – or Driver’s License – to enter the Park free. You will also receive a free stroller rental each visit, as needed. (Free stroller subject to availability.)
Plus, you get The Baby Registry at BabiesRUs.com free benefits including:
- Gift Wish List – of all things you would like to receive for birthdays, holidays and other special occasions.
- Share Your Registry – You can send your wish list to family and friends so that they can give you exactly what you want!
- Add a gift Wish List for all your kids
- You can step up your Gift Wish Registry to be viewable online and at the Store. Plus, as items are purchased, they are removed from the list.
Eligibility:
*Baby must have been born in one of the 50 U.S. States or Washington, DC on April Fools Day: April 1, 2011. When registering, specify your “home” Six Flags Park. [Around 12,000 babies born annually in the U.S., based on Dept. of Health and Human Services, National Center for Health Statistics: www.dhhs.gov.]
Examples of Potential (New) Sponsors:
- Diapers: Pampers, Huggies, Luvs
- Baby Formula: Enfamil, Similac, Earth’s Best
- Other (Major): Gerber, Johnson & Johnson, Babies ‘R Us, baby.com
- Other: Munchkin Arm & Hammer Diaper Refill Bags
- Categories: Baby Gear, Baby Feeding Products, Baby Clothing, Baby Gifts
10 GREAT! Six Flags Theoretical Examples:
- GREAT! Idea: Six Flags 50th Anniversary in 2011 – 500,000 Funatics High-Five for the Next 50 Years of Six Flags Fun Weekend [While in a Ride Queue Line] Sponsored by Purell with Aloe Instant Hand Sanitizer
- GREAT! Idea: Bid on eBay to Buy-Out the Six Flags Park of Your Choice (One Night Available at Each of 15 Six Flags Parks) • 20,000 Guests Per Park
- GREAT! Idea: If You Are 50 or Older in 2011; Your Fun is Free – All Year Long – with a Paid Child Admission – When You Show Your AARP Card
- GREAT! Idea: Get Charged Up for a Six Flags Day of Fun – Cell Phone Charging Stations (Power Outlets) Where Guests Sit Down for a Meal (Sponsored by AT&T Wireless)
- GREAT! Idea: 500,000 Funatics High-Five for the Next 50 Years of Six Flags Fun Weekend [While in a Ride Queue Line] Sponsored by Purell with Aloe Instant Hand Sanitizer
- GREAT! Idea: Grow With Six Flags Over Georgia/Six Flags White Water Atlanta: Free Height Chart For 42 Height Restricted Rides
- GREAT! Idea: Six Flats 50th Anniversary: Six Flags Discover Fun 50-Year Season Pass
- GREAT! Idea: Six Flags 50th Anniversary: See You on the FLIP SlideHD 2011 Summer Tour
- GREAT! Idea: Six Flags 50th Anniversary in 2011 Meets AARP: News Sponsor Category (50+ Adults)
- GREAT! Idea: Six Flags 50th Birthday ‘New Baby’ Promotion to Generate New Sponsorship Revenue
- Bonus: GREAT! Idea: Nike ‘Just Do It’ Experiential Sports Themed Trash Cans at Six Flags Over Georgia
GREAT! entertainment marketing ideation services are available on a monthly retainer. To discuss your challenges and opportunities, please contact GREAT! CEO & Chief Creative Officer Dan Smigrod.
Short URL For This Story
- http://j.mp/GREAT_Six_Flags_8
*Disclosure: Neither Six Flags – or other companies mentioned – are GREAT! clients (though Six Flags did provide me with free, front-of-the-line passes, meal vouchers, parking and swag for six of us to experience Six Flags Over Georgiatogether.) This is a GREAT! theoretical idea.
Categories: Entertainment Marketing, Ideation Tags: big idea, dan smigrod, Entertainment Marketing, GREAT!, idea, IDEAologist, ideas, Ideation, Six Flags Over Georgia, Six Flags Theme Parks, smigrod, Social Media
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