Posts Tagged ‘Six Flags’

GREAT! Idea: Six Flags 50th Birthday ‘New Baby’ Promotion to Generate New Sponsorship Revenue

September 2, 2010 – Atlanta, GA USA – This is the 2nd in a series of 10 theoretical examples of GREAT! ideation to help Six Flags Theme Parks* increase Sponsorship revenue from a new category (and celebrate the 50th birthday of Six Flags in 2011).

GREAT! Concept:

To celebrate Six Flags Theme Parks 50th birthday – in 2011 – all babies born in 2011 will receive a special free admission Season Pass to Six Flags – good through 2020 – when accompanied by two paid adults. You must register with The Baby Registry at BabiesRUs.com now through 2/28/12 to receive the special pass.  [Since under 2-years-of-age are already free: this is an extra eight years of (qualified) free admission.]

Expecting in 2010? Register now and so you can create a baby gift wish list for family and friends. Then, just update The Baby Registry at BabiesRUs.com profile when your baby is born. It’s free to register.

Logistics:

Six Flags and The Baby Registry at ToysRUs.com will mail you a special Six Flags 50th Anniversary / BabiesRUs.com special season pass for your child to be admitted free through 2020 at your “home” Six Flags Park when accompanied by two paid adults. You will also be asked to show a copy of your child’s birth certificate. You will also receive a free stroller rental each visit, as needed. (Free stroller subject to availability.)

Plus, you get The Baby Registry at BabiesRUs.com benefits including:

• Gift Wish List – of all things you would like to receive for birthdays, holidays and other special occasions.
• Share Your Registry – you can send your wish list to family and friends so that they can give you exactly what you want!
• Add a gift Wish List for all your kids
• You can step up your Gift Wish registry to be viewable online and at the store – plus, as items are purchased, they are removed from the list.

Eligibility:

Baby must have been born in one of the 50 U.S. States or Washington, DC in 2011. When registering, specify your “home” Six Flags Park.

Examples of Potential (New) Sponsors:

• Diapers: Pampers, Huggies, Luvs
• Baby Formula: Enfamil, Similac, Earth’s Best
• Other (Major): Gerber, Johnson & Johnson, Babies ‘R Us, baby.com
• Other: Munchkin Arm & Hammer Diaper Refill Bags
• Categories: Baby Gear, Baby Feeding Products, Baby Clothing, Baby Gifts

Note: This Sponsorship could continue beyond 2011 since it is win-win for BabiesRUs.com and Six Flags.

10 GREAT! Six Flags Theoretical Examples:

1. GREAT! Idea: Six Flags 50th Anniversary in 2011 – 500,000 Funatics High-Five for the Next 50 Years of Six Flags Fun Weekend [While in a Ride Queue Line] Sponsored by Purell with Aloe Instant Hand Sanitizer
2. GREAT! Idea: Bid on eBay to Buy-Out the Six Flags Park of Your Choice (One Night Available at Each of 15 Six Flags Parks) • 20,000 Guests Per Park
3. GREAT! Idea: If You Are 50 or Older in 2011; Your Fun is Free – All Year Long – with a Paid Child Admission – When You Show Your AARP Card
4. GREAT! Idea: Get Charged Up for a Six Flags Day of Fun – Cell Phone Charging Stations (Power Outlets) Where Guests Sit Down for a Meal (Sponsored by AT&T Wireless)
5. GREAT! Idea: 500,000 Funatics High-Five for the Next 50 Years of Six Flags Fun Weekend [While in a Ride Queue Line] Sponsored by Purell with Aloe Instant Hand Sanitizer
6. GREAT! Idea: Grow With Six Flags Over Georgia/Six Flags White Water Atlanta: Free Height Chart For 42 Height Restricted Rides
7. GREAT! Idea: Six Flats 50th Anniversary: Six Flags Discover Fun 50-Year Season Pass
8. GREAT! Idea: Six Flags 50th Anniversary: See You on the FLIP SlideHD 2011 Summer Tour
9. GREAT! Idea: Six Flags 50th Anniversary in 2011 Meets AARP: News Sponsor Category (50+ Adults)
10. GREAT! Idea: Six Flags 50th Birthday ‘New Baby’ Promotion to Generate New Sponsorship Revenue
11. Bonus: GREAT! Idea: Nike ‘Just Do It’ Experiential Sports Themed Trash Cans at Six Flags Over Georgia

GREAT! Entertainment Marketing ideation services are available on a monthly retainer. To discuss your challenges and opportunities, please contact GREAT! CEO & Chief Creative Officer Dan Smigrod.

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*Disclosure: Neither Six Flags – or companies mentioned – are GREAT! clients (though Six Flags did provide me with free, front-of-the-line passes, meal vouchers, parking and swag for six of us to experience Six Flags Over Georgia together.) This is a GREAT! theoretical idea.