Posts Tagged ‘two dimensional code’

Top 150 ‘Must Read’ Quick Response (QR) Code Stories of 2010 [aka Two Dimensional (2D) Scan Codes; EZcodes; Tag; Mobile Tags for SmartPhone]

September 13, 2010 • Atlanta, GA USA – If you are researching two dimensional (2D) scan codes such as Quick Response codes, EZcodes, Microsoft Tag codes, FOX Codes – to help your company leverage smartphones and integrate the codes into your product packaging, promotion, publicity, social media and advertising – here are the Top 150 “Must Read” Quick Response (QR) code* stories of 2010.

Reading these Top 150 stories will help you and your team think of great ideas to leverage scan codes; learn best practices and help you avoid making the same embarrassing and costly mistakes of companies that have already started engaging and activating their audience by leveraging 2D scan codes and the mobile internet on smartphones in the US: an estimated 160 million smartphones by 2013, according to the Yankee Group.

Mashable

• Bonus “Must Read” – 5 Unique Uses for QR Codes (1/7/09)
• City of New York Blankets Times Square with Giant QR codes (6/10/10)
• Calvin Klein Jeans Replaces Racy Billboards with QR Codes (7/13/10)
• Why QR Codes Are Poised to Hit the Mainstream (7/20/10)
• Wi-Fi Coming to New York City Subways (7/30/10)
• Can QR Codes Make Assembling Ikea Furniture Easier (8/9/10)
• iPhone App Makes Barcode Scanning a Social Experience (8/16/10)
• Share and Track the Story of Any Object with Printable QR Codes (8/18/10)
• 5 Huge Trends in Social Media Right Now [#1 Social Scanning] (8/20/10)
• QR Codes Help Consumers Shop for Wine [with Scanbuy's EZcode] (9/1/10)
• 5 New Ways Small Business Can Offer Location-Based Deals [#2 Social Barcodes] (9/4/10)

TechCrunch

• Facebook Kicks Off Implementation Of QR Codes (3/16/10)

Mainstream Media

• The New York Times – Front Print to Phone to Web. And a Sale? (1/10/10)
• USA Today – Bar Codes Used For More Than Just Groceries (6/7/10)
• Pittsburgh Tribune-Review – Barcodes Now Hold More Information (6/20/10)
• Pittsburgh Post-Gazette – TechMan: Quick Read Technology the Offspring of Bar Codes (9/22/10)
• The New York Times – The Back Story [on Scan Codes] (9/3/10)

Business Media

• Fast Company – What Business Card? Just Scan My QR Code (3/16/10)
• Fast Company – Bing Challenges Google With iPhone App Boasting Barcode Reader, Social Net Features (6/22/10)
• Harvard Business Review – How Barcodes and Smartphones Will Rearchitect Information (6/28/10)
• American Printer – Make Your Printing Clickable [with QR Codes] 7/1/10]
• American Express OPEN Forum – 12 Social Media Friendly Business Cards (7/6/10)
• Tech News Daily – Beyond the Barcode: QR Codes for Shopping, Discounts and More (7/7/10)
• GoMo News – Mobile Barcodes: Best News And Links For 2D Codes (7/23/10)
• Brain Wads – How QR Codes Will Change The Promotional Products Industry (8/3/10)

Business

• Maximin Management – QR Codes Still Looking For The Right Business Model And Problem To Solve (1/24/10)
• Lexington eBusiness Consulting: Mark Sprague’s Blog – Understanding QR Codes: Improving Website Performance/Drive Traffic Using QR Codes (4/26/10)
• Marketing Daily Commentary – Next In Mobile Marketing: 2D Barcodes (6/10/10)
• What They Think? – Print and Mobile … Better Together (8/5/10)

Trade Press

• Putting Dots On Paper – The Stars Align for QR Codes: Info Trends (3/16/10)
• GoMo News – British Airways’ Barcode Causes Confusion: Datamatrix or Aztec? (7/20/10)
• DM News – Barcodes Boost Interactivity [with Universal Pictures, Brooks and Axe] (8/9/10)
• TNW Social Media – A Look at Trends in Social Advertising (9/8/10)
• GoMo News – Wikkit Makes QR Code Tickets Look Sexy (9/9/10)
• Bonus: Print Solutions Magazine – The Digital Issue: 2D Codes (11/09)

Blog: 2D Barcode Strategy (Roger Marquis)

• Bonus “Must Read” – 2D Barcode Best Practices
• New York Magazine’s QR Code (7/9/10)
• Use The AT&T Code Generator And Show Your Ignorance (8/5/10)
• 2D Barcode Solution for Real Estate Agents (8/6/10)
• QR Code “Shelf Talkers” (8/12/10)
• Let’s Throw Marketing Dollars Away (8/13/10)
• Italian Clothes Designer Uses QR Code (8/17/10)
• Reach “By Design” QR Code (8/18/10)
• FOX TV Uses QR Codes (9/2/10)
• Was There Any Planning for FOX Codes? (9/9/10)

Blog: 2d Code (Roger Smolski)

• Bonus “Must Read” – The Three Rules of QR Codes (9/14/09)
• Bonus “Must Read” QR Code Generators Online (2010)
• Facebook, QR Codes and Social Search (3/17/10)
• Ford QR Code (3/28/10)
• Madison Square Garden Giant QR Code (5/11/10)
• How To Score 0/30 For Your QR Code (7/26/10)
• Sponsor a QR Code Paint Job (8/7/10)
• How NOT TO: Create Your Own QR Codes (8/23/10)
• Largest QR code in Europe? (9/4/10)
• 2D Barcode Found on the Moon? (9/8/10)
• QR Codes Enhance Loyalty Program [Toys R Us/Hong Kong] 9/9/10]
• QR Code Generator Embedded in Facebook (9/9/10)
• Ticketing With 2D Barcodes and the iPhone (9/10/10)

Blog: That’s GREAT! (Dan Smigrod)

• 101 Uses For Quick Response (QR) Codes: Creating Audience Engagement With The Next Killer U.S. App (6/12/10)
• Top 10 Reasons ScanLife EZcodes Are Better Than Quick Response (QR) Codes For U.S. Marketers (6/11/10)
• Top 10 Mistakes To Avoid When Integrating 2D Quick Response Codes In Your Marketing Plans (8/2/10)
• Product Camp Atlanta: Social Media Meets Quick Response (QR) Codes: 25 Great QR Ideas In 10 Minutes (Then We Brainstorm 25 More Ideas) (8/20/10)
• Top 150 ‘Must Read’ Mobile Tagging Two Dimensional (2D) Scan Code [Quick Response (QR), EZcode, Tag] Stories of 2010 (9/13/10)

Blog: Mobile’s Next Big Thing

• Compatibility Key to Success of 2D Barcodes (7/20/10)
• Mobile Barcodes Gone Wrong (8/16/10)
• Piecing Together a Fragment Industry (8/20/10)
• Interoperability the Missing Link – How EPA, Fox and Others Could Get Greater Mileage Out of QR Code Campaigns (9/8/10)

Blog: The Digital Nirvana (Heidi Tolliver-Nigro)

• A Few Facts You May Not Know About QR Codes (7/19/10)
• Blog: QR Anywhere – My Interview with 2DBarcodeStrategy.com (7/20/10)

Blog: InventorSpot (Ron Callari)

• Facebook Could Face More Privacy Backlash With Augmented Reality QR Codes (5/31/10)
• QR Codes Augmenting Our Lives From Tokyo To Manhattan (6/13/10)

Blog: QR Anywhere (Nick Ford)

• HBO’s New Series “Boardwalk Empire” Using a QR Code in GQ Magazine (9/5/10)
• 9 Golden “Rules of Engagement” For Advertisers Using QR Codes (9/9/10)

Blog: QR Code Project Blog (Nick Palo)

• What Every Printer Can Learn From The Calvin Klein QR Code Billboard (7/15/10)

Blog: QRe8 (Erik Goldhar)

• The List of Massive Brands Using QR Codes (As of September 2010)
• Mobile Data Traffic to Increase 40% Over Next 5 Years: Are You Prepared? (March 2010)

Blog: QRmedia (Stephanie Moss)

• Atlanta Food Critic Adds QR Codes for Geo-Location to Reviews (9/6/10)
• TrueBlood Trailer Gives Sneak Peek at QR Code (8/27/10)

Blog: SobelMedia (Bill Sobel)

• 101 Uses For Quick Response (QR) Codes (6/23/10)

Blog: Social Wayne (Wayne Sutton)

• Gap Uses QR Codes for Marketing, But No Sign of Foursquare in Stores (8/21/10)
• 11 Must See QR Code Marketing and Implementation Campaign Videos (9/7/10)
• 11 QR Code Blogs to Subscribe to for All Things QR Codes (9/10/10)

Blog: PercentMobile

• PercentMobile Takes a Look at Which Countries are the Most “QR Code Ready” (8/17/10)

Blog: The 60 Second Marketer (Jamie Turner)

• How To Use Mobile Media QR Codes to Promote Your Business (9/1/10)

TV and Video

• Quick Response Codes Cued at FOX [FOX Codes] (9/10/10)
• YouTube: TOTem: Tales of Things and Electronic Memory (1/20/10)
• YouTube: The Weather Channel Android [QR Code App] from TV! ( 2/3/10)
• CNET TV – How to Use QR Codes (3/24/10)
• KCCI-TV, Des Moines, IA – New QR Codes Will Change How You Shop (7/13/10)
• Media Daily News – Fox Codes Uses Ads To Pitch Shows (8/2/10)
• The Village Vidiot – Feel Like a Spy with Fox [Codes]! (8/2/10)
• 2D Barcode Strategy: Time Warner Customizes Microsoft Tags (9/8/10)
• GoMo News – Can Mobile Barcodes Work on TV? (9/1/10)
• Brand-e.biz – Putting Energy Into QR Code Marketing (Scavenger Hunt) (9/6/10)
• QR code Super Trivia Competition (9/13/10)
• Bonus “Must Watch” Video From Print 2D: Integrated Media Solutions
• Bonus “Must Watch” Video From DoCoMo (Japanese QR Commercial) (5/3/06)

Tourism

• PR Web – Mobile Discovery’s QR Code Campaign for Canada Tourism Makes Headlines Across the U.S. (6/10/10)
• Savannah Morning News – Don’t Know Where To Eat? [Scan the QR Code] (6/16/10)
• This is Canada (Summer 2010)
• Potential Dubai QR Code Hotel [Planning Begin: August 2008]

Real Estate

• QR Code Technology for Real Estate Marketing in Western Massachusetts (4/5/10)
• Top New York Real Estate Broker First to Market Penthouses with Mobile Tagging (6/9/10)
• Barcoding Blog – Clikbrix: Combining the Power of QR Codes with Real Estate (6/23/10)
• QVC Pop-Up Shop Provides a Multimedia Shopping Experience During Fashion Week [Microsoft Tag] (9/9/10)

Retail

• Lightning Labels Blog – QR Codes Are Coming to Packaging (3/16/10)
• 2D Barcode Strategy Blog – Macy’s Missteps with 2D Barcode (8/10/10)
• Music Week – Nine West Mobile Barcode Campaign Promotes Joss Stone Clothing Collection (9/1/10)
• Pioneer Introduces New Home Theater and Music Speakers [with QR Code on Packaging] (9/7/10)
• Mobile Commerce Daily – Toys “R” Us Unveils Multichannel Mobile CRM Tactics [Including QR Codes] (9/9/10)
• 2D Code Blog: Gap In-Store QR Codes (9/9/10)

Newspapers/Magazine/Yellow Pages Usage

• Edmonton Journal – Frequently Asked Questions About ScanLife Barcodes (6/14/10)
• 2D Barcode Strategy – Microsoft Tags in Allure Magazine (7/23/10)
• SuperMedia Integrates QR Code Technology to SuperYellowPages and SuperpagesDirect Direct Mail (8/2/10)
• Yellow Pages Goes High Tech with QR Codes (8/2/10)
• 2D Barcode Strategy Blog – O, The Oprah Magazine uses ScanLife Barcodes (8/20/10)
• 2D Barcode Strategy Blog – Architectural Digest Uses Microsoft Tags (8/27/10)

Europe

• In The Pocket – The Case For QR in Europe (6/24/10)
• Response Source – ScanLife: Free Mobile Apps Saves You [Euros] (7/19/10)

Japan

• 2D Code Blog – Fresh Produce Labeling in Japan (1/29/10)
• Denso Wave: Inventor of the QR Code Develops a New Reader Application (6/9/10)

Research Reports

• Digital Printing Reports – QR Codes: What You Need To Know (Q2 2010)

Slide Share

• Luckie & Company – 20 Interesting Things: QR Codes (6/10)

Augmented Reality

• Haaretz.com – Cornflakes Online: A Soda Can That Can Make Phone Calls (5/21/10)

Bonus “Must Read” Articles/Examples (101 —>138)

Scanbuy (Scanlife EZcodes)

• GoMo News – Book Provides Its Own Click-to-Buy Link with Scanbuy Mobile Barcodes (4/27/10)
• Mobile Marketing – Scanbuy Upgrades ScanLife Platform (6/16/10)
• Scanbuy Releases Tool Which Allows Developers to Launch a Mobile Barcode Scanner From a Wide Variety of Apps (6/23/10)
• Investors Hub – Three Operators Launch Mobile Barcodes at Once with Scanbuy (7/15/10)
• GoMo News – Verizon Gets 150,000 App Scans with Scanbuy Mobile Barcodes (7/21/10)
• Scanbuy’s New CEO Talks Mobile Bar Codes (8/11/10)
• ScanLife Crazy Code Contest Recap (8/16/10)
• Scanbuy and Lion Nathan Launch Cellar Key: Mobile Barcode Marketing Platform Offers Instant Access to Wine Information for Mobile Users 9/1/10)
• ScanLife Campaigns from August 2010 (9/8/10)

Mircosoft Tag

• Todd Bishop’s Microsoft Blog – Microsoft Officially Releases Tag; It’s Mobile Barcode Technology (5/27/10)
• GoMo News – Mobile Barcode Advertising: Bracketron Uses Microsoft Tag (8/13/10)
• 2D Barcode Strategy Blog – [Microsoft] Tag! You’re It (8/23/10)

Jagtag

• Mobile Marketer – Unilever Breaks Largest U.S. Multichannel Ad Program Using Mobile Bar Codes (6/23/10)

Non Profit

• Pink Hobo – Hello QR: QR code Show (6/16/10)
• 365 Twin Cities MN – Day 81: QR Code Show (6/23/10)
• PSK Presents – QR Code Community Connection: Tokyo Coyote Responds to PSFK Future Of Health Report (8/5/10)
• TMCnet – Asolo Wants Patrons to Connect with Theatre Using [Smart]phones ( 8/11/10)
• Oral Cancer Foundation Combines Guerilla Marketing With Tech Savvy for Public Good (8/16/10)
• QR Codes Being Used More Around Rochester [NY] to Provide Information (8/21/10)
• Santa Barbara ZOO Launches SmartPhone Technology [QR Codes Launch Videos at Exhibits] (8/26/10)
• The Vancouver Sun – Cracking the Code of a Marketing Craze: Vancouver Firm Uses New Technology to Turn SmartPhones Into Environmental Activists (9/1/10)
• The Big Wild Launches First Ever Conservation Campaign in Canada Using Barcode Mobile Phone Technology (9/3/10)

Government

• QR Monkey – USe QR Codes for Political Action (4/9/10)
• Snap & Go! Library Develops and Launches a Mobile Patron Support System to Support QR (Quick Response) Codes ( 6/23/10)
• PR Web – Public Transit System in Chile Provides Riders with Immediate Access to Bus Location Information Using Scanbuy’s 2D Barcode System (7/8/10)
• Advertising Age – NYC Garbage Trucks Take QR Codes Mainstream (8/3/10)
• Orlando Sentinel – [Orlando Buses] to Offer Schedules Via Smartphone (8/8/10)
• Mobile Rewards Company Auditions Historical Towns to make Smartphone History (8/9/10)
• QR Code Ads for JFK PResidential Campaign (8/30/10)
• A QR Code on All New Vehicles by 2012 (8/31/10)

Interesting Scan Code Examples

• Output Links: Google Places : The Stars Align for QR Codes (3/15/10)
• Design Milk – QRious QR Code Wallpaper by Rollout (7/28/10)
• The Ace Group – QR Code Projects [Morgan's Hotel Group; Century 21; Lacoste; Nike; NBA All Star Game; ERA Real Estate; Absolute Vodka; Army Strong; Bebe; Calvin Klein; CSI; CBS: Early Show] (7/21/10)
• Marketing Daily – Kelley Blue Book Goes Social For Stickers (7/22/10)
• Blackberry Rocks! – QR Codes Now In The BlackBerryRocks.com Store For Quick Access Through Mobile Browers! (7/22/10)
• ZDNet – Starbucks to Expand Mobile Payment Efforts [with Scan Codes] (7/23/10)
• Pittsburgh Post-Gazette – Lives of the Dead Come to Life on Tombstones (8/6/10)
• FaceTime Follow-Up Week: [Facebook] QR Codes (4/7/10)

Notes:

• If you feel I have left out a 2010 “Must Read” story, please Comment (below) or email Dan Smigrod.

PostScript

For the next 150 “Must Read” Scan Code Stories of 2010, please see my:

• Top 300 “Must Read” Quick Response (QR) Codes Stories of 2010 blog post (11/3/10)

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Bonus

Here are daily online newspapers about scan codes:

1. The @uSCANme #QRcode Daily published by @uSCANme (@smigrod)
2. The QR Media Daily published by @QRmedia
3. The Qr-Codes Daily published by @QRmedia
4. The #QR Daily using the Twitter hastag: #qr
5. The qr code Daily published by @waynesutton
6. The #qrcode Daily using the Twitter hastag: #qrcode
7. The #qrcodes Daily using the Twitter hastag: #qrcodes
8. The qr Daily published by @tppowers

For more daily online newspapers about scan codes, please click here.

Two Dimensional (2D) Scan Code White Papers and Studies

• 2D Mobile Barcodes: A Definitive Guide (11/30/10) by NeoMedia
• QR Codes: A Point of View (11/18/10) by BBDO/Digital Lab VP, Associate Director, Business Planning and Digital Strategy Edwin Philogene
• ScanLife Mobile Barcode Trend Report (9/28/10)

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Subscribe to the Free Daily Online Scan Code Newspaper From GREAT!

• The uSCANme QR Code Daily

That’s GREAT! Quick Response (QR) Scan Code Resources

1.     That’s GREAT! – QR Code 101:  101 Ideas for Using QR Codes
2.     That’s GREAT! – QR Code 101:  101 ‘Pointers’ for Using QR Codes
3.     That’s GREAT! – QR Code 101:  101 Major U.S. Brands Using QR Codes
4.     That’s GREAT! – QR Code 101:  50 Major Media Companies Using QR Codes
5.     That’s GREAT! – QR Code 101:  Top 10 Mistakes to Avoid When Using QR Codes
6.     That’s GREAT! – QR Code 101:  Top 10 Best QR Codes Uses in the U.S
7.     That’s GREAT! – QR Code 101:  (Video) ‘10 Reasons Free QR Codes Will Bite Me In The Tush’
8.     That’s GREAT! – QR Code 101:  (Video) What’s the Return on Investment (ROI) on QR Codes?
9.     That’s GREAT! – QR Code 101:  (Video) – 2011 is the Year of the Quick Response Code
10.   That’s GREAT! – QR Code 101:  Multiple Choice:  (2010) (2011) (2012) is the Year of the QR Code
11.   That’s GREAT! – QR Code 101:  Top 300 Must Read QR Code Articles
12.   That’s GREAT! – QR Code 101:  Top 150 Must Read QR Code Articles
13.   That’s GREAT! – QR Code 101:  How Newspapers Can Use QR Codes to Delay the Demise of Print
14.   That’s GREAT! – QR Code 101:  QR Code Book : ‘I Live in the Future & Here’s How It Works
15.   That’s GREAT! – QR Code 101:  Top 10 Reasons EZcodes Are Better Than QR Codes
16.   That’s GREAT! – QR Code 101:  Guest Post: The 10 Commandments for Marketers
17.   That’s GREAT! – QR Code 101:  Guest Post: How to Use QR Codes to Promote Your Business
18.   That’s GREAT! – QR Code 101:  Guest Post: An Introduction to QR Codes
19.   That’s GREAT! – QR Code 101:  Product Camp Atlanta: 25 QR Code Ideas in 10 Minutes
20.   That’s GREAT! – QR Code 101:  Follow Dan Smigrod’s QR Twitter Account: uSCANme
21.   That’s GREAT! – QR Code 101:  Free Daily Online QR Code Newspaper (The uSCANme Daily)
22.   That’s GREAT! – QR Code 101:  All ‘That’s GREAT!’ QR Code Lists, Videos, Articles and Resources

Bonus: GREAT! ScanLife Promo Code (“Invitation Code”) = great (for small, medium, large businessesand agency/resellers so you can play with a robust, paid scan code platform (For example: generate free QR codes to practice with and generate usage reports for these codes). When you are ready to use the scan codes commercially, please request a quote from ScanLife or email GREAT! CEO Dan Smigrod.

Disclosures

• GREAT! is a Referring Agent for the ScanLife platform. Use the GREAT! ScanLife Promo Code (“Invitation Code”) = great (for small, medium, large businesses and agency/resellers) so you can play with a robust, paid scan code platform). For example: generate free QR codes to practice with and generate free usage reports for these codes. When you are ready to use the scan codes commercially, please request a quote from ScanLife or email GREAT! CEO & Chief Creative Officer Dan Smigrod.

• GREAT! is a Value-Added Reseller (VAR) of scan codes. GREAT! provides clients and their agencies with: a) scan code implementation (the actual scan codes); b) strategy (best use of the scan codes); c) scan code management (including reports); d) fast-to-market; and, e) without costly and embarrassing mistakes common even by large; A-list brands. Turn-key scan code services are provided for a flat monthly fee. For a quote, please email GREAT! CEO & Chief Creative Officer Dan Smigrod.

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Short URL For This Story

http://j.mp/QRTop150

*Though Quick Response (QR) brand scan codes are a registered trademark of Toyota subsidiary Denso-Wave, Quick Response Code (QR) are commly – and incorrectly – used generically to refer to all two dimensional (2D) codes: including ScanLife EZcode brand codes; Microsoft Tag codes; datamatrix codes; and still other scan codes that are scaned or photographed on a smartphone such as an iPhone 4. Saying “Quick Response code or QR code is like saying that you TIVOed the TV show when you actually used the Comcast brand digital video recorder to record the TV show.